Customer Value in Pricing Strategy
Master value-based pricing techniques to optimize revenue through understanding customer willingness to pay and consumer psychology in pricing decisions.
Master value-based pricing techniques to optimize revenue through understanding customer willingness to pay and consumer psychology in pricing decisions.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Pricing Strategy Optimization Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
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What you'll learn
Understand and apply customer value concepts in pricing
Measure customer willingness to pay using various methods
Implement value-based pricing techniques effectively
Leverage consumer psychology in pricing decisions
Design effective pricing strategies and discount plans
Analyze market data to optimize pricing decisions
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
15 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the fundamentals of value-based pricing strategies. Students learn to understand and measure customer value, implement effective pricing techniques, and leverage consumer psychology in pricing decisions. The curriculum covers advanced topics including survey design, conjoint analysis, price elasticity, and behavioral economics. Through real-world cases and practical applications, participants develop skills to optimize pricing strategies that benefit both consumers and sellers.
Understanding Customer Value
Module 1 · 3 Hours to complete
Implementing Value-based Pricing
Module 2 · 2 Hours to complete
Measuring Customer Preferences
Module 3 · 3 Hours to complete
Considering the Human Nature of Customers
Module 4 · 5 Hours to complete
Fee Structure
Instructors
BCG's Pricing Strategy Expert Jean-Manuel Izaret Drives Global Business Transformation
Jean-Manuel Izaret, a Senior Partner and Managing Director at Boston Consulting Group's San Francisco office, has established himself as a leading authority in global pricing strategies since joining BCG in 1997. With extensive experience across the firm's Paris and Madrid offices, he currently heads BCG's global Pricing Practice, where he champions pricing optimization as a critical yet underutilized lever for corporate profitability. His impressive portfolio includes transformative pricing projects for major technology companies, wireless service providers, and software leaders, implementing innovative strategies that span product line-up optimization, digital media valuation, and competitive pricing models. Armed with a Ph.D. in Marketing and master's degrees in both Engineering from Ecole Centrale Paris and Economics from the Paris Political Science Institute, Izaret brings a unique combination of academic expertise and practical experience to help clients develop sustainable competitive advantages through sophisticated pricing strategies, enhanced execution processes, and optimized organizational structures.
BCG's Pricing Strategist Thomas Kohler Pioneers Global Business Solutions
Thomas Kohler, an Expert Principal at Boston Consulting Group's Boston office, brings over two decades of international consulting expertise spanning Germany, the USA, and Australia since joining BCG in 2002. As a core member of the Marketing, Sales & Pricing practice, he has established himself as a leading authority in B2B pricing strategies and go-to-market solutions, culminating in his co-founding of BCG's inaugural pricing enablement center in Atlanta. His professional journey includes valuable experience at BMW Munich, where he specialized in design strategy and market research, complementing his academic credentials of a PhD in Consumer Behavior and a Master's in Industrial Engineering from the Karlsruhe Institute of Technology. Kohler's extensive portfolio encompasses developing sophisticated pricing strategies and implementing comprehensive pricing business systems for numerous corporate clients, making him a pivotal figure in BCG's global pricing practice.
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4.8 course rating
363 ratings
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