Jean Manuel Izaret

Jean-Manuel Izaret, a Senior Partner and Managing Director at Boston Consulting Group's San Francisco office, has established himself as a leading authority in global pricing strategies since joining BCG in 1997. With extensive experience across the firm's Paris and Madrid offices, he currently heads BCG's global Pricing Practice, where he champions pricing optimization as a critical yet underutilized lever for corporate profitability. His impressive portfolio includes transformative pricing projects for major technology companies, wireless service providers, and software leaders, implementing innovative strategies that span product line-up optimization, digital media valuation, and competitive pricing models. Armed with a Ph.D. in Marketing and master's degrees in both Engineering from Ecole Centrale Paris and Economics from the Paris Political Science Institute, Izaret brings a unique combination of academic expertise and practical experience to help clients develop sustainable competitive advantages through sophisticated pricing strategies, enhanced execution processes, and optimized organizational structures.