Thomas Kohler

Thomas Kohler, an Expert Principal at Boston Consulting Group's Boston office, brings over two decades of international consulting expertise spanning Germany, the USA, and Australia since joining BCG in 2002. As a core member of the Marketing, Sales & Pricing practice, he has established himself as a leading authority in B2B pricing strategies and go-to-market solutions, culminating in his co-founding of BCG's inaugural pricing enablement center in Atlanta. His professional journey includes valuable experience at BMW Munich, where he specialized in design strategy and market research, complementing his academic credentials of a PhD in Consumer Behavior and a Master's in Industrial Engineering from the Karlsruhe Institute of Technology. Kohler's extensive portfolio encompasses developing sophisticated pricing strategies and implementing comprehensive pricing business systems for numerous corporate clients, making him a pivotal figure in BCG's global pricing practice.