Research Report: Delivering Insights
Master data storytelling and presentation skills for impactful market research insights and recommendations.
Master data storytelling and presentation skills for impactful market research insights and recommendations.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(169 ratings)
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English
پښتو, বাংলা, اردو, 4 more
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What you'll learn
Synthesize research findings into actionable insights
Create compelling data visualizations and presentations
Develop effective research-based recommendations
Master storytelling techniques for business presentations
Deliver impactful market research reports
Skills you'll gain
This course includes:
4.3 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on transforming market research data into compelling insights and recommendations. Students learn to synthesize findings, develop actionable insights, and create impactful presentations. The curriculum covers essential skills including data visualization, storytelling techniques, and effective presentation methods. Special emphasis is placed on measuring marketing effectiveness across traditional and digital channels, developing research-based recommendations, and designing professional research reports that drive business decisions.
Getting Started & Synthesizing Findings and Deriving Insights
Module 1 · 3 Hours to complete
Measuring Various Marketing Efforts
Module 2 · 3 Hours to complete
Planning to Communicate Findings
Module 3 · 2 Hours to complete
Designing and Presenting Ideas
Module 4 · 5 Hours to complete
Fee Structure
Instructors
Expert in Advertising Optimization and Customer Behavior
Associate Professor Ashwin Aravindakshan's research focuses on optimizing advertising resource allocation across different regions and media over time. He studies dynamic advertising models and customer behavior dynamics to help managers improve communication and targeting strategies, ultimately optimizing marketing mixes at the individual level. His expertise includes advertising allocation and attribution models, direct-to-consumer marketing, customer loyalty dynamics, time series analysis in marketing, and spatiotemporal models. His work has been published in journals such as Marketing Science, Operations Research, and Journal of Marketing Research. He teaches courses in Marketing Management, Customer Relationship Management, and New Product Development. Aravindakshan earned his Ph.D. in business administration with a specialization in marketing from the Robert H. Smith School of Business at the University of Maryland in 2007, following a BTech in aerospace engineering from the Indian Institute of Technology in 2001.
Founder of thinktank research & strategy and Expert in Digital Consumer Insights
Robin Boyar is the founder of thinktank research & strategy, a consultancy based in the San Francisco Bay Area that specializes in understanding the digital consumer across various sectors, including media, technology, video gaming, and healthcare. With over 25 years of experience in market research, Robin has worked with prominent clients such as Activision/Blizzard, Amazon, Disney, and Microsoft. Her consultancy focuses on strategic analysis, usability testing, ethnographic research, and innovation workshops to help organizations refine their products and engage effectively with their audiences.Before founding thinktank, Robin led research efforts at Electronic Arts (EA), where she established the company's first centralized research department and contributed to the success of numerous video game franchises. She holds an A.B. from Bryn Mawr College in History of Art with a focus on art and technology. On Coursera, she teaches "Research Report: Delivering Insights," sharing her expertise in market research methodologies and consumer insights.
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4.6 course rating
169 ratings
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