The University of California, Davis (UC Davis) is a public research university located in Davis, California. Founded in 1908 as the University Farm, a research and extension center of the University of California, Berkeley, UC Davis has since grown to become the largest campus in the UC system, with over 7,300 acres of land.UC Davis offers a wide range of undergraduate and graduate programs across its 104 academic majors and 96 graduate programs. The university is particularly renowned for its programs in agriculture, veterinary medicine, engineering, and the biological sciences. UC Davis is also home to the UC Davis Health System, which includes a medical school, nursing school, and a 619-bed acute-care teaching hospital.With a total enrollment of approximately 39,000 students, UC Davis is committed to fostering a diverse and inclusive community. The university has been recognized for its efforts in promoting diversity, ranking 1st in the nation for diversity, inclusiveness, and internationalization.
#108
QS World University Ranking
#67
THE World University Ranking
#67
U.S. News Best Global Universities Ranking
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Association of American Universities (AAU)
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Association of Pacific Rim Universities (APRU)
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Universities Research Association (URA)
National Space Grant College and Fellowship Program
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Western Association of Schools and Colleges (WASC)
UC Davis provides comprehensive career services to support students in their professional development. These services include personalized career counseling, workshops on resume writing and interview techniques, and access to job fairs featuring top employers from various sectors. The university emphasizes experiential learning through internships that allow students to gain practical experience while studying. UC Davis maintains partnerships with numerous organizations to facilitate internship placements aligned with students' career goals. The Career Services office also offers online resources including job listings, career advice articles, and tools for professional development. UC Davis has a strong placement record, with graduates securing positions at companies such as Blue California, Freshworks, EY, Synopsys, and Walmart.
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Leader in Development Outreach and Non-Profit Management
Angela Joens has extensive management, development, and stewardship experience in her professional career. Currently, she serves as the Assistant Vice Chancellor of Development Outreach at the University of California Davis, where she oversees annual giving, donor relations, research and prospect management, proposal services, marketing and communications, and development recruitment. Prior to her role at UC Davis, Joens was the Vice President of Development Operations for the Mercy Medical Center Foundation in Des Moines, Iowa. She also held the position of Senior Director of Donor Relations for the Iowa State University Foundation and worked with RuffaloCODY, a company that assists non-profits with fundraising.
Expert in Advertising Optimization and Customer Behavior
Associate Professor Ashwin Aravindakshan's research focuses on optimizing advertising resource allocation across different regions and media over time. He studies dynamic advertising models and customer behavior dynamics to help managers improve communication and targeting strategies, ultimately optimizing marketing mixes at the individual level. His expertise includes advertising allocation and attribution models, direct-to-consumer marketing, customer loyalty dynamics, time series analysis in marketing, and spatiotemporal models. His work has been published in journals such as Marketing Science, Operations Research, and Journal of Marketing Research. He teaches courses in Marketing Management, Customer Relationship Management, and New Product Development. Aravindakshan earned his Ph.D. in business administration with a specialization in marketing from the Robert H. Smith School of Business at the University of Maryland in 2007, following a BTech in aerospace engineering from the Indian Institute of Technology in 2001.