Design-Led Strategy: Design thinking
Design Thinking for Business: Transform Strategy & Innovation Through Human-Centered Product Development - A Practical Guide
Design Thinking for Business: Transform Strategy & Innovation Through Human-Centered Product Development - A Practical Guide
This course teaches entrepreneurial managers how to use design-led strategy to drive innovation in their organizations. It combines design thinking with business strategy to help managers quickly bring exciting, innovative products or services to market. The course addresses the challenge of turning creative ideas into reality, often hindered by organizational barriers. Students will learn what design strategy is, how it differs from traditional approaches, and how to apply it to improve existing products or introduce breakthrough ideas. The curriculum includes case studies from innovative companies like UBank and Swiss Re, providing practical insights into implementing design thinking. By the end of the course, participants will have a toolkit for informing product design and development, applicable to both startups and established organizations.
4.6
(1,101 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand the principles of design-led strategy and its application in business
Conduct effective primary market research and analyze results
Develop meaningful problem definition statements and customer personas
Create and test prototypes and minimum viable products
Apply ideation techniques to generate innovative solutions
Integrate customer feedback into the product development process
Skills you'll gain
This course includes:
2.48 Hours PreRecorded video
10 quizzes,1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive introduction to design-led strategy, combining design thinking with business strategy to drive innovation in organizations. Students will learn how to apply design thinking methodologies to business challenges, conduct effective market research, and develop customer-centric solutions. The curriculum covers key topics such as creating customer personas, crafting problem definition statements, prototyping, and developing minimum viable products. Through case studies from innovative companies like UBank and Swiss Re, participants will gain practical insights into implementing design strategy in corporate settings. The course emphasizes hands-on learning, with students applying concepts to real-world scenarios and receiving feedback on their work. By the end of the course, learners will have developed a toolkit for integrating design strategy into their business practices, enabling them to drive innovation and create more effective products and services.
What is design-led strategy?
Module 1 · 3 Hours to complete
Primary market research and problem statement definition
Module 2 · 5 Hours to complete
Prototyping and product ideation
Module 3 · 4 Hours to complete
Design-led strategy in practice: Corporate case studies
Module 4 · 2 Hours to complete
Course wrap-up
Module 5 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Leading Expert in Strategic Management and Innovation
Eric Knight is a Professor of Strategic Management at Macquarie Business School and an Honorary Professor at the University of Sydney Business School, where he specializes in corporate strategy and regional innovation through the lens of social practice theory. With extensive publications in high-profile journals such as the Strategic Management Journal and Regional Studies, he has garnered multiple awards and fellowships, including a prestigious Fulbright fellowship at Stanford University. In addition to his research contributions, Eric is dedicated to management education, having received the Dean’s Citation for Outstanding Teaching multiple times. He leads the ‘Design Strategy’ unit in the University of Sydney’s MBA program, a capstone course that bridges corporate strategy and engineering design, fostering strong connections with industry and government partners, and contributing to numerous spin-offs and corporate entrepreneurship initiatives.
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4.6 course rating
1,101 ratings
Frequently asked questions
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