Engaging in Enterprise Growth and Innovation
Master enterprise growth and innovation strategies in healthcare. Learn user-centered design, product development, and business case creation.
Master enterprise growth and innovation strategies in healthcare. Learn user-centered design, product development, and business case creation.
This course, a continuation of "Introduction to Enterprise Growth and Innovation," focuses on harnessing technological innovation for new-business development in healthcare. Students explore user-centered design, product and service development, platform design, and business case creation. The course emphasizes practical application of concepts through case studies, exercises, and a healthcare innovation project. It covers methods for effective user-centered design, translating user insights into compelling product and service designs, and developing business cases for healthcare innovations. The course combines insights from faculty experts and perspectives from Mayo Clinic to provide a comprehensive understanding of enterprise growth and innovation in the healthcare context.
Instructors:
English
Tiếng Việt
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What you'll learn
Master user-centered design techniques for healthcare innovations
Develop skills in translating user insights into compelling product and service designs
Understand software architecture and platform design for healthcare applications
Learn to create comprehensive business cases for healthcare innovations
Gain proficiency in financial analysis for healthcare technology investments
Apply design thinking and systems thinking to healthcare innovation challenges
Skills you'll gain
This course includes:
162 Minutes PreRecorded video
8 quizzes, 9 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive exploration of enterprise growth and innovation in the healthcare sector. It is structured into four modules, each focusing on critical aspects of innovation and product development. The first module covers user-centered design, teaching methods for understanding user needs and creating value propositions. The second module focuses on translating designs into solutions, covering product architecture and prototyping. The third module delves into external-facing services and platform design, including software architecture and IoT systems. The final module teaches how to create a business case for healthcare innovations, including financial analysis and stakeholder management. Throughout the course, students work on a healthcare innovation project, applying theoretical concepts to real-world scenarios. The course combines video lectures, readings, quizzes, assignments, and discussions to provide a comprehensive learning experience.
User-Centered Design
Module 1 · 4 Hours to complete
Translating Designs into Solutions
Module 2 · 4 Hours to complete
External Facing Services and Platform Design
Module 3 · 3 Hours to complete
Making the Business Case and the Pitch
Module 4 · 7 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Entrepreneurship Expert and Innovation Scholar with Global Impact
Marc H. Meyer is the Robert J. Shillman Professor of Entrepreneurship and Matthews Distinguished Professor at Northeastern University, where he founded the Entrepreneurship and Innovation Group in the D’Amore-McKim College of Business. Under his leadership, Northeastern's program achieved top national rankings, and the Center for Entrepreneurship Education, which he directs, has helped launch nearly 100 companies, raising over $750M in venture capital. An internationally recognized scholar in innovation, Meyer has authored seminal works on product platforms and corporate growth, and his books and research have influenced managers and organizations worldwide. He also leads initiatives such as the NSF I-Corps Site program, helping engineers commercialize lab technologies. Meyer's impact extends to mentoring in South Korea, serving as a Master Mentor for the national Mentoring Association. As an entrepreneur and innovation consultant, he has co-founded multiple ventures and advised major companies like IBM, HP, and P&G. He holds degrees from Harvard and MIT and has held visiting professorships globally.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.