Reputation Crisis: Facebook-Cambridge Analytica Case Study
Explore corporate reputation management through the Facebook-Cambridge Analytica scandal in this intermediate-level course.
Explore corporate reputation management through the Facebook-Cambridge Analytica scandal in this intermediate-level course.
This course offers an in-depth exploration of reputation management in the digital age, using the Facebook-Cambridge Analytica scandal as a case study. Designed for communication and management students, as well as practitioners interested in crisis and reputation management, the course provides a comprehensive analysis of the challenges faced by tech companies in managing their reputation and societal responsibilities. The curriculum is structured around key aspects of corporate reputation, including data privacy, leadership and culture, whistleblowing, and corporate social responsibility. Through a combination of video lectures, expert discussions, readings, and interactive assignments, participants will gain a nuanced understanding of reputation management strategies and their application in real-world scenarios. The course emphasizes critical thinking and decision-making skills, encouraging learners to analyze the complex interplay between business, ethics, and society. By the end of the course, students will be able to evaluate the wider scope of corporate responsibilities, understand the paradox between commercial and societal interests in tech companies, and develop strategies for effective reputation management in crisis situations.
1,598 already enrolled
Instructors:
English
Powered by
What you'll learn
Analyze the challenges of reputation management in the digital age
Examine the role of leadership and corporate culture in reputation management
Understand the importance of data privacy for tech companies' reputation
Evaluate the role of whistleblowing in corporate governance
Assess the wider scope of corporate responsibilities in business organizations
Analyze how tech companies balance commercial and societal interests
Skills you'll gain
This course includes:
100 Minutes PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This course provides a comprehensive examination of corporate reputation management through the lens of the Facebook-Cambridge Analytica scandal. It begins with an introduction to the case study approach and the specifics of the scandal, setting the stage for a deep dive into various aspects of reputation management. The curriculum covers key topics such as the fundamentals of corporate reputation, the critical importance of data privacy in the tech industry, and the role of leadership and corporate culture in shaping an organization's reputation. Students will explore the concept of whistleblowing as a counter-institutional mechanism and its implications for corporate governance. The course also delves into broader issues of corporate social responsibility and the challenges of balancing commercial interests with societal obligations, particularly for tech companies. Throughout the modules, learners engage with expert insights, case analyses, and interactive discussions to develop a nuanced understanding of reputation management in the digital age. The course culminates in a capstone project where students apply their knowledge to analyze the Facebook case and make recommendations for future reputation management strategies.
Introduction to the MOOC and the Case Study approach
Module 1 · 1 Hours to complete
Reputation Management
Module 2 · 1 Hours to complete
Leadership and Culture
Module 3 · 1 Hours to complete
Governance and Whistleblowing
Module 4 · 40 Minutes to complete
Corporate Responsibilities and Purpose-driven Organisations
Module 5 · 1 Hours to complete
Capstone Project
Module 6 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Assistant Professor in Media and Communication at Erasmus University Rotterdam
Dr. Vidhi Chaudhri is an Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam, where she teaches in the International Bachelor in Communication and Media (IBCoM) and the Master in Media & Business (M&B). Her research and teaching interests encompass organizational communication and public relations, focusing on topics such as corporate social responsibility (CSR), crisis communication, corporate reputation, social-mediated corporate communication, and digital activism. Dr. Chaudhri earned her doctorate in organizational communication from Purdue University, USA, and has co-authored several book chapters and business case studies, including Corporate Communication through Social Media: Strategies for Managing Reputation (SAGE). Her work has been published in peer-reviewed journals such as Management Communication Quarterly, Public Relations Review, and International Journal of Business Communication. Before joining Erasmus University in 2012, she served as an Assistant Professor in Communication at the Indian Institute of Management, Ahmedabad. Additionally, Dr. Chaudhri has a background in public relations consulting and voice-over work for India's national television network.
Managing Editor at the Case Development Centre, Erasmus University Rotterdam
Tao Yue serves as the Managing Editor at the Case Development Centre (CDC) of the Rotterdam School of Management (RSM) at Erasmus University Rotterdam. Since joining the CDC in 2008, she has played a pivotal role in writing, editing, and supervising the development of over 100 teaching cases covering a wide array of management issues. Many of these cases have received international recognition, becoming bestsellers and featured in prestigious publications such as the Financial Times and Harvard Business Review. A strong advocate for the case method, Tao has conducted workshops on case writing and teaching across various countries and has co-authored articles and a book on developing effective teaching cases. Her current focus is on creating multimedia cases for online education, further enhancing the learning experience for students and educators alike.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.