Tao Yue

Tao Yue serves as the Managing Editor at the Case Development Centre (CDC) of the Rotterdam School of Management (RSM) at Erasmus University Rotterdam. Since joining the CDC in 2008, she has played a pivotal role in writing, editing, and supervising the development of over 100 teaching cases covering a wide array of management issues. Many of these cases have received international recognition, becoming bestsellers and featured in prestigious publications such as the Financial Times and Harvard Business Review. A strong advocate for the case method, Tao has conducted workshops on case writing and teaching across various countries and has co-authored articles and a book on developing effective teaching cases. Her current focus is on creating multimedia cases for online education, further enhancing the learning experience for students and educators alike.