Assistant Professor in Media and Communication at Erasmus University Rotterdam
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Dr. Vidhi Chaudhri is an Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam, where she teaches in the International Bachelor in Communication and Media (IBCoM) and the Master in Media & Business (M&B). Her research and teaching interests encompass organizational communication and public relations, focusing on topics such as corporate social responsibility (CSR), crisis communication, corporate reputation, social-mediated corporate communication, and digital activism. Dr. Chaudhri earned her doctorate in organizational communication from Purdue University, USA, and has co-authored several book chapters and business case studies, including Corporate Communication through Social Media: Strategies for Managing Reputation (SAGE). Her work has been published in peer-reviewed journals such as Management Communication Quarterly, Public Relations Review, and International Journal of Business Communication. Before joining Erasmus University in 2012, she served as an Assistant Professor in Communication at the Indian Institute of Management, Ahmedabad. Additionally, Dr. Chaudhri has a background in public relations consulting and voice-over work for India's national television network.