Vita Kadile

Dr. Vita Kadile is a seasoned higher education professional specializing in marketing and entrepreneurship, and she is a Certified Business & Management Educator by the Chartered Association of Business Schools in the UK. As a Lecturer (Assistant Professor) of Marketing and Programme Director for the MA Advertising & Marketing program at Leeds University Business School, she has enhanced the Marketing Research module for postgraduate students over the past nine years and forged strong connections with the UK Market Research Society. Her research interests encompass cognitive and behavioral entrepreneurship, business start-ups, and international marketing, collaborating closely with small businesses and start-up accelerators. Dr. Kadile has published in leading scholarly journals, contributed to books and industry reports, and received an ‘Impact beyond Academia’ award for her work. With a decade of involvement in diverse research projects, her prior experience in internal marketing for the tourism and hospitality sectors informs her ongoing commitment to professional training for growth-oriented businesses.