Cara Wrigley

Dr. Cara Wrigley is a Professor of Design Innovation at The University of Sydney, where she is part of the Design Lab, an interdisciplinary research group within the School of Architecture, Design, and Planning. As an Industrial Designer, her research focuses on the value of design in business, particularly through the development of strategies for creating business models that foster emotional customer engagement. Dr. Wrigley's primary research interest lies in the application and adoption of design innovation methods across various industry sectors to effectively address customers' latent needs. Her work transcends traditional research boundaries and has been published in a diverse array of disciplinary journals.