Executive Mgmt Programme in Sales & Marketing Leadership

The Executive Management Programme in Sales & Marketing Leadership at IIM Lucknow is designed for high-potential executives seeking to advance into business leadership roles. This 11-month program combines theoretical knowledge with practical applications through case studies, simulations, and real-world projects. The curriculum focuses on developing strategic thinking, sales and marketing expertise, and leadership capabilities while offering the prestigious IIM Lucknow Executive Alumni status.

4.9

Instructors:

Prof. Prem Dewani

Prof. Anita Goyal

English

Applications Deadline:
14th December, 2024
Duration:
11 Months

₹ 3,25,000

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Overview

The Executive Management Programme in Sales & Marketing Leadership is IIM Lucknow's flagship program for developing next-generation business leaders. This comprehensive 11-month program combines academic excellence with practical industry insights, featuring campus immersions, CXO masterclasses, and innovative learning methodologies.

Why Master of Business Administration (Online MBA)?

The program offers a unique blend of academic rigor and practical application, backed by IIM Lucknow's prestigious reputation. Participants benefit from world-class simulations by Wharton Interactive and StratX, along with direct interaction with industry leaders through CXO masterclasses.

What does this course have to offer?

Key Highlights

Industry-aligned curriculum
IIM Lucknow Executive Alumni status
CXO Masterclasses
Campus immersion opportunities
World-class simulations
Hands-on learning approach
Networking opportunities

Who is this programme for?

Senior sales professionals
Marketing managers
Product managers
Business unit heads
High-potential executives with 5+ years experience

Minimum Eligibility

Bachelor's degree
Minimum 5 years of work experience
Demonstrated career progression
Selection through resume and SOP review

Who is the programme for?

The program follows a comprehensive selection process evaluating candidates' professional experience and leadership potential. Admission requires a bachelor's degree and minimum 5 years of work experience. The curriculum is delivered through a blend of online sessions, campus immersions, and practical simulations.

Important Dates

Selection process

How to apply?

Curriculum

The program curriculum spans strategic planning, marketing management, financial acumen, digital transformation, and leadership development. It combines theoretical frameworks with practical applications through case studies, simulations, and real-world projects.

There are 6 semesters in this course

The curriculum is structured around key business leadership competencies, starting with foundations of sales and marketing management. It progresses through strategic brand management, digital transformation, financial management, and transformational leadership. The program incorporates practical learning through simulations, case studies, and industry interactions.

Understanding the Role of CBO

Mastering the Science behind Marketing Acumen

Achieving the Art of Sales excellence

Acquiring Strategic Product Management expertise

Practicing Financial discipline in your business

Preparing for the future of MarTech & Transformational Leadership

Programme Length

The program spans 11 months with over 200 hours of learning experience, including 130 hours of live online sessions, 30 hours of campus classes, and 39 hours of simulations and masterclasses.

Tuition Fee

The program fee is ₹3,25,000 + GST, structured in multiple installments: Registration fee of ₹43,000 + GST, followed by three installments of ₹95,000, ₹95,000, and ₹92,000 + GST respectively.

Fee Structure

Payment options

Learning Experience

The program delivers learning through a multi-modal approach combining live online sessions, campus immersions, and practical simulations. Participants engage in case discussions, group projects, and interactive sessions with industry leaders.

University Experience

IIM Lucknow provides a comprehensive learning environment with access to world-class faculty, industry experts, and peer networking opportunities. The program includes campus immersions, offering direct interaction with faculty and fellow participants.

Word from the Directors

Prof. Prem Dewani

Professor of Marketing at IIM Lucknow

Accentuate your leadership skills and excel in sales and marketing

About the University

Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact

#111-120

QS World Ranking

#55

FT Global Ranking

#7

NIRF Management Ranking

Affiliation & Recognition

AACSB Accredited

AMBA

EFMD

Career services

IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records

100%

Placement Rate

30LPA

Average Package

65LPA

Highest International Package

Top Recruiters

Applications Deadline:
14th December, 2024
Duration:
11 Months

₹ 3,25,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Prem Dewani

Professor at IIM Lucknow

Prem Dewani's diverse career spans academia, industry, and research, beginning with his B.Tech and Masters in Technology degrees and including a six-year tenure as Professor at CDFST, Udaipur from 2000 to 2006. His professional journey includes valuable corporate experience at GCMMF (AMUL) and international studies, culminating in a Fellowship in Marketing from IIM Ahmedabad in 2013. Currently serving at IIM Lucknow, he combines his technological background with corporate insights to contribute to academia, demonstrating a unique blend of theoretical knowledge and practical experience.

Prof. Anita Goyal

Professor of Marketing at the IIM Lucknow, India

Prof. Anita Goyal is a seasoned academic with 28 years of experience in higher education, holding a B.Sc., MBA, and PhD in Marketing. Her extensive career encompasses teaching at both masters and doctoral levels, as well as leading international management programs. She has also distinguished herself as an author and editor, making notable contributions to the field through her work with IGI Global, USA, particularly in the area of Innovations in Services Marketing and Management.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.9 course rating

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Prem Dewani

Professor at IIM Lucknow

Prof. Anita Goyal

Professor of Marketing at the IIM Lucknow, India

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the program duration?

Is campus attendance mandatory?

What are the eligibility criteria?