Professor of Marketing at the IIM Lucknow, India
Associated with :
IIM LucknowProf. Anita Goyal is a seasoned academic with 28 years of experience in higher education, holding a B.Sc., MBA, and PhD in Marketing. Her extensive career encompasses teaching at both masters and doctoral levels, as well as leading international management programs. She has also distinguished herself as an author and editor, making notable contributions to the field through her work with IGI Global, USA, particularly in the area of Innovations in Services Marketing and Management.