Executive Programme in Marktech and AI Driven Marketing

The Executive Programme in Marktech and AI-Driven Marketing from IIM Indore is a comprehensive 12-month program that equips marketing professionals with advanced skills in AI and marketing technology. Through 125 hours of interactive learning, participants master modern marketing tools, digital transformation strategies, and AI applications while gaining practical insights through real business cases and hands-on projects.

Instructors:

Prof. Subin Sudhir

English

Course Start Date:
8th February 2025
Applications Deadline:
Closing Soon
Duration:
12-12 Months

₹ 3,30,500

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Overview

The Executive Programme in Marktech and AI-Driven Marketing is designed for professionals seeking to master the intersection of marketing and technology. This innovative program from IIM Indore combines theoretical knowledge with practical applications, focusing on real-world business cases and emerging technologies. The curriculum covers essential aspects of modern marketing, from AI-driven customer acquisition to digital transformation strategies.

Why Marketing?

This program stands out for its comprehensive coverage of modern marketing technologies and AI applications. Participants benefit from IIM Indore's triple crown accreditation and industry-leading faculty expertise. The program includes a valuable 5-day campus module and provides executive education alumni status, making it ideal for professionals seeking to lead in the digital marketing landscape.

What does this course have to offer?

Key Highlights

Live Classes by Expert IIM Faculty
Executive Education Alumni Status
5 Days On-Campus Module
125 Hours of Interactive Learning
Focus on Real Business Cases
Holistic Curriculum Coverage
Certificate of Completion

Who is this programme for?

Mid to senior-level marketing professionals
Digital marketing managers
Marketing strategists
Business leaders overseeing marketing functions
Professionals seeking to upskill in MarTech

Minimum Eligibility

Diploma/Graduate/Post Graduate with 50% marks
Minimum 5 years work experience
Internships/trainee experience not considered

Who is the programme for?

The program follows a comprehensive admission process evaluating candidates' academic background and professional experience. The academic structure includes live online sessions, case discussions, projects, and a campus module. The program requires consistent participation and successful completion of all evaluation components.

Important Dates

Application Deadline: 31st January 2025
Programme Commencement: 8th February 2025
First Installment Due Date: 5th February 2025
Second Installment Due Date: 5th May 2025
Third Installment Due Date: 5th August 2025

Selection process

Eligibility Criteria

Diploma (10+2+3)/Graduate/Post Graduate from recognized universities
Minimum 50% marks in diploma/graduation/post-graduation
Minimum 5 years of full-time work experience

Selection Criteria

Academic background evaluation
Work experience assessment
Application review

Note: Internships and trainee experiences are not considered as full-time work experience

How to apply?

Curriculum

The curriculum is structured to provide a comprehensive understanding of modern marketing technologies and AI applications. Core topics include digital marketing fundamentals, AI/ML in marketing, customer lifecycle management, marketing analytics, and digital transformation strategies. The program emphasizes practical application through real-world cases and projects.

There are 9 semesters in this course

The program delivers content through multiple learning formats, including lectures, case discussions, project work, and assignments. Key modules cover Marketing in a Digital World, AI & ML in Marketing, Customer Lifecycle Management, Marketing Analytics, Content Generation, and Digital Transformation Strategy. These modules are designed to provide both theoretical knowledge and practical skills.

Marketing in a Digital World

Introduction to AI & ML in Marketing

Understanding Customer Lifecycle - Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

Programme Length

12 months with flexible learning schedule combining online and campus modules

Tuition Fee

The program fee is INR 3,30,500 + GST, structured in three installments. The fee includes all learning materials, campus module costs, and access to IIM Indore's resources. A registration fee of INR 2,500 + GST is required at enrollment.

Fee Structure

Total Programme Fee Breakdown

Component	Amount
Registration Fee	INR 2,500/- + GST
Programme Fee	INR 3,28,000/- + GST
Total Fee	INR 3,30,500/- + GST

Installment Schedule

Installment	Amount	Due Date
First Installment	INR 1,10,000/- + GST	5th February 2025
Second Installment	INR 1,10,000/- + GST	5th May 2025
Third Installment	INR 1,08,000/- + GST	5th August 2025

Note: All fees are subject to applicable GST

Payment options

Available Payment Methods

Direct Bank Transfer
Online Payment
Installment Payment Plan
- Three installment options available
- Fixed payment schedule
- GST applicable on each installment

Note: All payments must be completed according to the installment schedule to maintain program continuity.

Learning Experience

The learning experience combines synchronous online sessions with interactive discussions, case studies, and practical projects. Students benefit from direct faculty interaction, peer learning opportunities, and access to digital learning resources. The program includes 125 hours of interactive learning sessions.

University Experience

IIM Indore provides comprehensive support including access to digital resources, faculty mentorship, and networking opportunities. The institution's triple crown accreditation ensures high-quality education delivery. Students receive full alumni benefits and access to IIM Indore's resources.

About the University

Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.

8

NIRF Management Rank

1316

Total Students

193 acres

Campus Size

Affiliation & Recognition

Institute of National Importance

Association of MBAs (AMBA)

Association to Advance Collegiate Schools of Business (AACSB)

European Quality Improvement System (EQUIS)

Career services

The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.

100%

Placement Rate

25.68 LPA

Average Package

100 LPA

Highest Package

Course Start Date:
8th February 2025
Applications Deadline:
Closing Soon
Duration:
12-12 Months

₹ 3,30,500

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructor

Prof. Subin Sudhir

Associate Professor, Marketing

Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his FPM at the Indian Institute of Management Kozhikode. His research interests include Consumer Behaviour, Word of Mouth, Rumour Research in Marketing.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructor

Prof. Subin Sudhir

Associate Professor, Marketing

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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