MBA in Digital Marketing Management

The only online MBA program globally ranked by QS in India, offering comprehensive knowledge in digital marketing with hands-on experience and strategic acumen. The program focuses on modern digital marketing tools, practices, and critical business decision-making skills.

Instructors:

Dr. Ronald Darnell

Luke Pearce

English

Course Start Date:
Jan'25
Applications Deadline:
Rolling admission
Duration:
2 Years

₹ 2,50,000

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Overview

This specialized MBA program focuses on digital marketing management, combining core business fundamentals with advanced digital marketing strategies. The program is designed to prepare professionals for leadership roles in the digital marketing landscape.

Why Master of Business Administration (Online MBA)?

The program's unique value proposition includes global QS ranking, industry-aligned curriculum, and comprehensive digital marketing training. Students benefit from real-world projects, international faculty, and extensive placement support.

What does this course have to offer?

Key Highlights

Global faculty expertise
Real-world projects and case studies
Comprehensive digital marketing tools
Placement assistance
Virtual learning platform
Industry partnerships
Flexible learning schedule

Who is this programme for?

Marketing professionals seeking digital expertise
Brand managers and digital marketers
Business managers and entrepreneurs
Product owners and strategists
Professionals seeking digital marketing careers

Minimum Eligibility

Graduation in any discipline with 40% marks
English language proficiency
Below 40% marks requires qualifying entrance test
No specific work experience required

Who is the programme for?

The admission process evaluates academic credentials and aptitude. Candidates must have a bachelor's degree with minimum 40% marks. International students need AIU equivalence certification.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum combines core MBA subjects with specialized digital marketing modules. Students learn modern marketing tools, analytics, and strategic planning through practical applications.

There are 4 semesters in this course

The program covers digital marketing fundamentals, advanced strategies, and emerging technologies across four semesters. Students engage in live projects, case studies, and hands-on digital marketing campaigns.

Semester 1

Semester 2

Semester 3

Semester 4

Programme Length

2-year program with flexible online learning format allowing students to balance education with professional commitments.

Tuition Fee

The program offers zero-cost EMI options, allowing students to pay in installments without interest. Payments are securely processed only through the official website, ensuring safety and proper tracking. The semester-wise, pay-as-you-go model provides flexibility, enabling students to manage their education and finances effectively.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Students experience interactive learning through virtual classrooms, digital marketing tools, and practical projects. The program includes industry masterclasses and mentoring sessions.

University Experience

Students have access to digital learning resources, marketing tools, and networking opportunities. The program provides placement support through 500+ hiring partners.

About the University

Founded in 2003, Amity University is a private research institution located in Noida, northern India. The university offers over 250 undergraduate and postgraduate programs across diverse disciplines including law, journalism, sciences, engineering, and business. With modern facilities including air-conditioned amphitheater classrooms and high-tech laboratories, Amity provides comprehensive educational infrastructure. The university has separate on-campus accommodation for male and female students, along with recreational and sporting facilities. Its libraries house over a million books, periodicals, and journals. A distinctive feature is the "Mentor-Mentee Concept" ensuring constant faculty-student interaction. The university emphasizes innovation, having filed over 700 patents, and maintains strong industry connections through regular interactions with business leaders

#1001-1200

QS World Ranking

95000

Total Students

#801-1000

THE World Ranking

Affiliation & Recognition

Cisco Networking Academy

Oracle

IBM

Microsoft azure

Career services

Amity University maintains a robust Central Placement Cell that facilitates comprehensive career development and placement services for students. The placement department organizes various training programs, workshops, and seminars to equip students with essential skills and industry knowledge. The university has established strategic partnerships with numerous national and multinational companies, creating extensive placement opportunities across diverse sectors including IT, FMCG, Consulting, and Research & Development. The placement process involves campus recruitment drives, internships, and job fairs that connect students with potential employers. The university has successfully placed over 54,000 students across various industries, with more than 11,000 placement opportunities created in recent years

61.75LPA

Highest Package 2023

7LPA

Average Package 2023

98.60%

Placement Percentage

Top Recruiters

Course Start Date:
Jan'25
Applications Deadline:
Rolling admission
Duration:
2 Years

₹ 2,50,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr. Ronald Darnell

University Professor & Lean-Agile Practice Consultant

Ron Darnell, Ph.D., is a seasoned Agile Enablement Coach and University Professor with extensive expertise in organization management and information technology. With a robust academic foundation that includes a Ph.D. in Organization Management and an MBA in Management Information Systems, Dr. Darnell is dedicated to advancing Agile methodologies and project management practices.

Luke Pearce

Advocate for Innovative English Language Education and Engaging Online Learning Resources

Luke Pearce is an experienced educator with over 10 years in the field, currently serving as an Associate Lecturer at University College London (UCL), where he primarily contributes to the Englicious project. His work involves creating online educational resources, engaging in social media marketing, and providing teacher training. Luke has a diverse teaching background that includes English as a Foreign Language (EFL) overseas, English for Academic Purposes (EAP) at universities, and ESOL, Functional Skills, and GCSE instruction in Further Education colleges and training providers. He has conducted research on the role of 'non-standard' varieties of English in the education system through interviews and Critical Discourse Analysis. Active on Edutwitter, he shares insights on educational issues through his blog at lpearcelearning.com and is involved in the Survey of English Usage as part of his work on the Englicious project. Luke holds a Master’s in Education and Language, a PGCE in Post-16 and Further Education, a CELTA certification, and a BA Hons in Politics and Spanish, making him a knowledgeable advocate for innovative teaching practices and language education.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr. Ronald Darnell

University Professor & Lean-Agile Practice Consultant

Luke Pearce

Advocate for Innovative English Language Education and Engaging Online Learning Resources

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the eligibility criteria?