Master business growth strategies: Learn to plan, prioritize, and execute smart growth for private companies.
Master business growth strategies: Learn to plan, prioritize, and execute smart growth for private companies.
Dive into the challenges and strategies of growing private businesses with this comprehensive course from the Darden School of Business at the University of Virginia. Led by top-ranked faculty, this course focuses on the unique challenges faced by existing private businesses attempting substantial growth. Learn to debunk common growth myths, assess growth readiness, and master the 4 P's of business growth: planning, prioritization, pace, and processes. Explore four key growth strategies: scaling and CVP, innovation, outsourcing, and strategic acquisitions. Through case studies, interviews with successful entrepreneurs, and practical assignments, you'll gain the tools and insights needed to create and implement effective growth plans for private businesses.
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What you'll learn
Understand common myths and truths about business growth
Learn how to assess growth readiness for your business
Master the 4 P's of growing a business: planning, prioritization, pace, and processes
Explore four key strategies for business growth: scaling, innovation, outsourcing, and strategic acquisitions
Develop skills in creating comprehensive growth plans
Analyze real-world case studies of successful business growth
Skills you'll gain
This course includes:
5.9 Hours PreRecorded video
6 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 7 modules in this course
This course, "Grow to Greatness: Smart Growth for Private Businesses, Part I," offers a comprehensive exploration of growth strategies for private businesses. Developed at the University of Virginia's Darden School of Business, it addresses the unique challenges faced by existing private companies aiming for substantial growth. The curriculum is structured into seven modules, covering topics such as growth myths and truths, growth readiness assessment, the 4 P's of business growth (planning, prioritization, pace, and processes), and four key growth strategies (improvements, innovations, scaling, and strategic acquisitions). Through a mix of video lectures, case studies, entrepreneur interviews, and practical assignments, students gain both theoretical knowledge and practical skills for creating and implementing effective growth plans. The course emphasizes real-world application, featuring analyses of successful businesses like Eyebobs Eyewear, 3 Fellers Bakery, and Enchanting Travels.
Course Overview
Module 1 · 0 Hours to complete
The Truth About Growth
Module 2 · 2 Hours to complete
Fellers Gourmet Workshop
Module 3 · 1 Hours to complete
The 4 P's
Module 4 · 2 Hours to complete
Four Ways to Grow a Business
Module 5 · 2 Hours to complete
Creating a Growth Plan
Module 6 · 1 Hours to complete
Final Exam
Module 7 · 0 Hours to complete
Fee Structure
Payment options
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Instructor
Authority on Business Growth and Innovation
Professor Edward D. Hess is a Professor of Business Administration at the University of Virginia's Darden School of Business and serves as an Executive-in-Residence at the Batten Institute for Entrepreneurship and Innovation. With over 30 years of experience in the business sector, he has held senior executive roles at notable firms, including Warburg Paribas Becker and Arthur Andersen. Hess is a prolific author, having written 13 books and over 160 practitioner articles, focusing on growth systems and strategies. His notable works include Learn or Die (2014) and Hyper-Learning (2020). His current research investigates the Darden Growth/Innovation Model and the challenges of managing growth in private companies. He has also taught executive education programs globally and has contributed to various media outlets, enhancing his reputation as an authority in organizational performance and innovation.
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4.7 course rating
654 ratings
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