Product Analytics and AI
Learn to integrate analytics with agile product development, from customer insights to AI implementation. Perfect for product managers.
Learn to integrate analytics with agile product development, from customer insights to AI implementation. Perfect for product managers.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(458 ratings)
31,236 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Learn to tie team work to actionable analytics for user value
Master hypothesis testing for customer personas and problems
Develop skills in demand testing to validate feature development
Implement effective UX analytics and usability testing methods
Understand data science applications in product development
Integrate AI and machine learning into product analytics
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
14 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on integrating analytics into agile product development processes. Students learn to build strong analytics infrastructure, from customer insights to data science implementation. The curriculum covers demand testing, UX analytics, and AI integration, with practical applications in experiment design and user testing. Through hands-on projects and real-world examples, participants develop skills in hypothesis-driven development, actionable analytics, and data-driven decision making.
Introduction and Customer Analytics
Module 1 · 2 Hours to complete
Demand Analytics
Module 2 · 2 Hours to complete
UX Analytics
Module 3 · 5 Hours to complete
Data Science and AI
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Digital Innovation Expert and Entrepreneur at UVA Darden
Before joining the faculty at UVA Darden, Alex was an entrepreneur who successfully started and sold two companies. At Darden, he specializes in digital innovation and advises corporations while investing in digital ventures. His widely adopted Venture Design framework helps practitioners and educators create new products in agile, hypothesis-driven environments.
Testimonials
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4.7 course rating
458 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.