Personal Branding: Crafting Your Professional Narrative
Learn to create, maintain, and leverage your personal brand for career success in this beginner-friendly course.
Learn to create, maintain, and leverage your personal brand for career success in this beginner-friendly course.
This course, taught by Kimberley R. Barker, introduces learners to the concept of personal branding and guides them through the process of creating and maintaining their own brand. Participants will learn to understand what personal branding means, establish themselves on social media platforms, create a mission statement for their brand, build a board of directors, and become familiar with digital security and reputation management. The course emphasizes authenticity and encourages learners to explore their values, gifts, and goals. Through a supportive atmosphere, students will engage in exercises to define their brand, choose appropriate social media platforms, and create a maintenance plan for their brand. The course also covers important aspects of online identity, including reputation management and digital privacy.
4.4
(8,708 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 5 more
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What you'll learn
Understand the concept of personal branding and its importance in professional development
Establish a presence on at least three social media platforms relevant to your brand
Create a mission statement that effectively communicates your personal brand
Build a board of directors to support and guide your brand development
Learn the basics of digital security and reputation management
Develop a system for ongoing brand maintenance and growth
Skills you'll gain
This course includes:
112 Minutes PreRecorded video
2 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 6 modules in this course
This course provides a comprehensive introduction to personal branding, guiding learners through the process of creating, maintaining, and leveraging their brand for professional success. The curriculum is structured into six modules, covering topics from the basics of personal branding to advanced concepts like digital privacy and reputation management. Key areas of focus include understanding the purpose and benefits of personal branding, building brand infrastructure, establishing a digital presence, creating a brand maintenance plan, and managing online identity. Throughout the course, participants will engage in practical exercises such as defining their brand values, creating a mission statement, choosing appropriate social media platforms, and developing strategies for ongoing brand management. The course emphasizes authenticity and encourages learners to align their personal brand with their professional goals and values.
Introduction
Module 1 · 33 Minutes to complete
An Overview of Personal Branding
Module 2 · 1 Hours to complete
Building your Brand's Infrastructure
Module 3 · 1 Hours to complete
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Module 4 · 45 Minutes to complete
Creating your Brand's Maintenance Plan
Module 5 · 13 Minutes to complete
Your Online Identity: How reputation and digital privacy affect your Brand
Module 6 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Innovator in Digital Initiatives and Library Science
Kimberley R. Barker, MLIS, is the Digital Initiatives Librarian at the Claude Moore Health Sciences Library at the University of Virginia. She earned her Master’s in Library and Information Science from the University of South Carolina in 1999 and has since developed innovative outreach programs across various libraries. Barker specializes in emerging and mobile technologies, reputation management, and digital identity, focusing on their impacts on work and life. She actively educates through classes, consultations, social media, podcasts, and publications. In addition to her roles with the Medical Library Association and the National Network of Libraries of Medicine, Barker is also a beekeeper and is currently working on a musical based on The Hobbit with her family.
Testimonials
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4.4 course rating
8,708 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.