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The Power of Markets I: Supply, Demand and Consumer Behavior

Learn fundamental microeconomic principles: supply, demand, market equilibrium, and consumer behavior.

Learn fundamental microeconomic principles: supply, demand, market equilibrium, and consumer behavior.

This introductory course covers core microeconomic concepts, focusing on market dynamics and consumer behavior. Students explore the basic principles of supply and demand, learn to predict market outcomes, and understand how government policies affect markets. The curriculum delves into consumer choice theory, examining how preferences and budget constraints drive economic decisions. Through practical examples and case studies, participants develop a strong foundation in market analysis and economic thinking.

4.6

(261 ratings)

18,738 already enrolled

Instructors:

English

21 languages available

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The Power of Markets I: Supply, Demand and Consumer Behavior

This course includes

7 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Understand basic principles of supply and demand

  • Analyze market equilibrium and government interventions

  • Master concepts of elasticity and consumer choice

  • Apply economic theory to real-world scenarios

  • Evaluate policy impacts using economic frameworks

Skills you'll gain

microeconomics
supply and demand
consumer behavior
market analysis
elasticity
economic theory
market equilibrium
price analysis

This course includes:

296 Minutes PreRecorded video

4 assignments

Access on Mobile, Tablet, Desktop

FullTime access

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There are 4 modules in this course

This comprehensive course introduces students to fundamental microeconomic principles through the study of supply, demand, and consumer behavior. The curriculum begins with basic market concepts and moves through increasingly complex topics including market equilibrium, elasticity, and consumer choice theory. Students learn to analyze market outcomes, understand the impact of government policies, and explore real-world applications through case studies like healthcare and education policy. The course emphasizes practical understanding and application of economic principles.

Supply and Demand

Module 1 · 1 Hours to complete

Supply and Demand

Module 2 · 1 Hours to complete

Consumer Choice

Module 3 · 1 Hours to complete

Consumer Choice and the Benefits of Exchange

Module 4 · 1 Hours to complete

Fee Structure

Payment options

Financial Aid

Instructor

Mark Zupan
Mark Zupan

4.4 rating

28 Reviews

23,830 Students

3 Courses

Leadership in Business Education and Expertise in Economics

Dean Zupan has led the Simon School of Business since January 2004, overseeing its academic and administrative functions while advocating for faculty, students, and programs in the business community. Prior to Simon, Zupan served as Dean of the Eller College of Management at the University of Arizona, where he drove innovation, community outreach, and fundraising success. His academic career includes teaching positions at the University of Southern California, Harvard, and Dartmouth. Zupan’s research spans water policy, political economy, and industrial organization. He has co-authored influential books and published widely in leading economic journals. Zupan holds a BA in Economics from Harvard and a PhD in Economics from MIT.

The Power of Markets I: Supply, Demand and Consumer Behavior

This course includes

7 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.6 course rating

261 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.