Retail Marketing Strategy
Master modern retail marketing strategies and customer-focused approaches in the post-COVID landscape.
Master modern retail marketing strategies and customer-focused approaches in the post-COVID landscape.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Omnichannel Retail Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(230 ratings)
10,075 already enrolled
Instructors:
English
Powered by
What you'll learn
Develop customer-focused retail strategies
Master omnichannel retail approaches
Understand post-COVID consumer behavior
Create superior customer experiences
Implement effective brand strategies
Skills you'll gain
This course includes:
4.38 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores modern retail marketing strategies in the post-COVID era. Students learn to shift from product-focused to customer-focused approaches using the Kahn Retailing Success Matrix. The curriculum covers essential topics including omnichannel strategy, digital transformation, customer experience design, and brand purpose. Through case studies of successful retailers like Amazon and Walmart, learners develop skills to create competitive strategies in today's disruptive retail environment.
How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
Module 1 · 1 Hours to complete
Kahn Retailing Success Strategy
Module 2 · 1 Hours to complete
Importance of Customer Experience/Shopper-tainment
Module 3 · 1 Hours to complete
Changes in Branding: What Makes a Brand Great?
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Leading Marketing Scholar and Director at The Wharton School
Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School, a position she has held since January 2011. Before returning to Wharton, Barbara served as Dean and Schein Family Chair Professor of Marketing at the University of Miami, where she significantly enhanced the school's research and teaching capabilities by launching global initiatives and forming partnerships with the business community. Her leadership helped elevate the school’s rankings and fostered a robust academic environment, exemplified by the establishment of the Global Business Forum, which attracted over 1,000 industry leaders to campus.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.8 course rating
230 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.