Leading Marketing Scholar and Director at The Wharton School
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Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School, a position she has held since January 2011. Before returning to Wharton, Barbara served as Dean and Schein Family Chair Professor of Marketing at the University of Miami, where she significantly enhanced the school's research and teaching capabilities by launching global initiatives and forming partnerships with the business community. Her leadership helped elevate the school’s rankings and fostered a robust academic environment, exemplified by the establishment of the Global Business Forum, which attracted over 1,000 industry leaders to campus.