Overcoming Resistance to Change
Learn strategies to inspire change and overcome barriers. Master the REDUCE framework to become an effective change catalyst in business and life.
Learn strategies to inspire change and overcome barriers. Master the REDUCE framework to become an effective change catalyst in business and life.
This course, developed by Professor Jonah Berger of the Wharton School, explores the challenges of change and teaches strategies to overcome barriers to change. Learners discover the REDUCE framework and develop skills in persuasion and influence. The curriculum covers topics such as status quo bias, reactance, endowment effect, confirmation bias, and uncertainty. Through case studies and real-world examples, participants learn to identify good change agents, provide agency in change, surface the cost of inaction, and deploy corroborating evidence effectively. By the end of the course, students will be equipped with practical tools to inspire change in both professional and personal contexts.
4.9
(430 ratings)
26,801 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
Powered by
What you'll learn
Understand the challenges of change and status quo bias
Apply the REDUCE framework to overcome barriers to change
Develop strategies to provide agency and reduce reactance in change efforts
Learn techniques to ease the endowment effect and encourage letting go of the status quo
Overcome confirmation bias by finding the movable middle and switching fields
Reduce uncertainty by lowering upfront costs and making changes reversible
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive exploration of strategies to overcome barriers to change in both business and personal contexts. Over four modules, learners examine the challenges of change and develop skills to become effective change catalysts. The curriculum begins by introducing the REDUCE framework and the concept of status quo bias. It then delves into strategies for removing reactance and endowment, such as providing agency and surfacing the cost of inaction. The course explores methods to overcome confirmation bias and uncertainty, including finding the movable middle and lowering upfront costs. The final module focuses on the importance of corroborating evidence and choosing the right strategies for different segments. Throughout, real-world examples and case studies illustrate the practical application of these concepts. By the end of the course, participants will have a robust toolkit for inspiring and implementing change in various situations.
The Challenge of Change
Module 1 · 1 Hours to complete
Removing Reactance and Endowment
Module 2 · 1 Hours to complete
Overcoming Confirmation Bias and Uncertainty
Module 3 · 1 Hours to complete
The Importance of Corroborating Evidence
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Jonah Berger, Marketing Professor at the University of Pennsylvania
Jonah Berger is a Marketing Professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author renowned for his expertise in word of mouth, social influence, and consumer behavior. He has published extensively, including his popular books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, which have sold over a million copies worldwide. Berger teaches Wharton’s highest-rated online course and consults for major companies like Apple, Google, and Coca-Cola. His research and insights frequently appear in prestigious publications such as The New York Times and Harvard Business Review. He offers courses on topics like Viral Marketing and How to Craft Contagious Content and Removing Barriers to Change, helping students understand how ideas and behaviors spread in today’s digital landscape.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.9 course rating
430 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.