Jonah Berger

Jonah Berger is a Marketing Professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author renowned for his expertise in word of mouth, social influence, and consumer behavior. He has published extensively, including his popular books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, which have sold over a million copies worldwide. Berger teaches Wharton’s highest-rated online course and consults for major companies like Apple, Google, and Coca-Cola. His research and insights frequently appear in prestigious publications such as The New York Times and Harvard Business Review. He offers courses on topics like Viral Marketing and How to Craft Contagious Content and Removing Barriers to Change, helping students understand how ideas and behaviors spread in today’s digital landscape.