Arts and Culture Strategy: Leading Sustainable Organizations
Learn to lead sustainable arts and culture organizations, balancing mission and economics in this comprehensive course.
Learn to lead sustainable arts and culture organizations, balancing mission and economics in this comprehensive course.
This course equips arts and culture leaders with the strategic tools and insights needed to create and lead sustainable organizations that deliver real social value. Participants will explore the evolving landscape of arts and culture, learning how to adapt and effectively use the best tools to reach diverse audiences. The curriculum covers five key areas: understanding the value of arts and culture in different contexts, aligning organizational structures with purpose, identifying target audiences and stakeholders, balancing artistic mission with economic realities, and building support and legitimacy. Through a mix of theoretical frameworks and practical applications, students will learn to conduct competitive analyses, develop marketing strategies, create meaningful performance metrics, and communicate effectively with various stakeholders. By the end of the course, learners will be better prepared to make strategic decisions, manage risks, and lead innovative, resilient arts and culture organizations in a competitive environment.
4.7
(211 ratings)
25,290 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Understand the evolving value of arts and culture in different historical and contemporary contexts
Learn to align organizational structures with mission and purpose for maximum effectiveness
Develop skills in identifying and analyzing target audiences and stakeholders
Balance artistic mission with economic realities through strategic decision-making
Create and implement meaningful performance metrics for arts and culture organizations
Develop effective marketing and branding strategies for cultural institutions
Skills you'll gain
This course includes:
240 Minutes PreRecorded video
2 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides a comprehensive strategy framework for leaders in the arts and culture sector. It covers five essential modules that address key challenges and opportunities in the field. Students will explore the evolving value of arts and culture, learn to align organizational structures with mission, identify target audiences, balance artistic and economic considerations, and build support and legitimacy for their organizations. The course emphasizes practical applications, including competitive analysis, marketing strategies, performance metrics, and effective communication with stakeholders. Through a mix of video lectures, readings, and peer assignments, participants will develop the skills needed to lead sustainable and impactful arts and culture organizations in today's competitive environment.
Arts and Culture - Value Then, Value Now, Value Tomorrow
Module 1 · 1 Hours to complete
Form Follows Function: Organizational Structures Aligned to Purpose
Module 2 · 2 Hours to complete
Who Are We For?
Module 3 · 1 Hours to complete
Where Do We Stand? Making Choices
Module 4 · 1 Hours to complete
Building Support & Finding Legitimacy
Module 5 · 1 Hours to complete
Fee Structure
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Instructors
Expert in Nonprofit Leadership and Philanthropy
Peter Frumkin is a Professor of Social Policy at the University of Pennsylvania, where he also directs the Master’s in Nonprofit Leadership Program and serves as Faculty Director of the Center for High Impact Philanthropy. His research and teaching focus on nonprofit strategy, philanthropy, and social entrepreneurship. Frumkin has authored several influential books, including On Being Nonprofit and Strategic Giving: The Art and Science of Philanthropy, which delve into effective practices within the nonprofit sector.This spring, he will release a new book titled Building for the Arts: The Strategic Design of Cultural Facilities, addressing the challenges faced by cultural institutions during capital construction projects. Before joining Penn, Frumkin was a Professor of Public Affairs at the University of Texas at Austin and has taught at Harvard University. He holds a Ph.D. in sociology from the University of Chicago. Through his courses, such as "Arts and Culture Strategy" and "Social Impact Strategy: Tools for Entrepreneurs and Innovators," Frumkin aims to equip students with the knowledge and skills necessary to drive social change through effective nonprofit leadership and philanthropy.
Leader in Arts Management and Education
Russell Willis Taylor is a lecturer at the University of Pennsylvania's School of Social Policy & Practice and the former President and CEO of National Arts Strategies, a position she held from 2001 until 2014. With extensive experience in the arts sector, she previously served as Executive Director of the English National Opera and has held various managerial and board roles in both commercial and nonprofit organizations. Taylor has been recognized for her significant contributions to the arts, receiving the Garrett Award for outstanding achievement in the arts in Britain and the International Citation of Merit from the International Society for the Performing Arts.In addition to her teaching role, she is actively involved in numerous advisory boards, including those for the University Musical Society at the University of Michigan and the Salzburg Global Seminar. Her course, "Arts and Culture Strategy," focuses on strategic planning within cultural organizations.
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4.7 course rating
211 ratings
Frequently asked questions
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