UX Research at Scale: Surveys, Analytics, Online Testing
Master large-scale UX research methods including surveys, analytics, and remote testing for data-driven design.
Master large-scale UX research methods including surveys, analytics, and remote testing for data-driven design.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full User Experience Research and Design Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.3
(195 ratings)
26,954 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Design and implement effective UX surveys
Analyze web analytics for user insights
Conduct A/B tests and preference studies
Manage remote unmoderated testing
Handle large-scale data collection
Apply research ethics in large-scale studies
Skills you'll gain
This course includes:
7 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 8 modules in this course
This comprehensive course covers large-scale UX research methods and techniques. Students learn survey methodology, web analytics, A/B testing, and remote unmoderated testing. The curriculum focuses on designing effective surveys, analyzing web analytics data, conducting preference tests, and implementing remote user studies. Through practical assignments and hands-on projects, learners develop skills in gathering and analyzing UX insights from large user populations.
When and How to Use Surveys
Module 1 · 1 Hours to complete
Asking the Right People
Module 2 · 1 Hours to complete
Getting Answers
Module 3 · 1 Hours to complete
Writing Questions
Module 4 · 4 Hours to complete
About Research at Scale
Module 5 · 1 Hours to complete
Behavioral Analytics
Module 6 · 2 Hours to complete
Remote Testing
Module 7 · 2 Hours to complete
A/B Testing and Preference Testing
Module 8 · 3 Hours to complete
Fee Structure
Instructors
Professor
Cliff Lampe is a distinguished professor in the School of Information at the University of Michigan, renowned for his pioneering work in the field of information and communication technologies. With a PhD in Information from the University of Michigan (2006), Lampe’s career has been dedicated to exploring how groups use technology for collective action and social collaboration.Before joining the University of Michigan, he served on the faculty of the Department of Telecommunication, Information Studies, and Media at Michigan State University. Throughout his career, he has studied the design, usage patterns, and impacts of prominent platforms like Facebook, Wikipedia, Everything2, and Slashdot. His research offers valuable insights into the dynamics of online communities, focusing on how these platforms can facilitate pro-social goals and foster collaboration.
Expert in UX Strategy, Design, and Education
Lija Hogan is a seasoned professional with over 15 years of expertise in usability research, user-centered design, and the strategic management of large-scale web and mobile platforms. Her career has been marked by a commitment to understanding user needs and translating them into effective, innovative digital experiences.Currently, Lija serves as the Director of Solutions Consulting at UserTesting, where she collaborates with organizations to refine their user experience strategies and deliver impactful solutions. In addition to her industry role, she is a dedicated educator, teaching in the School of Information at the University of Michigan and contributing to the University’s Micromasters MOOC program, where she shares her deep knowledge of user experience and digital design with learners worldwide.Lija’s academic achievements are as impressive as her professional career. She holds a Master of Science in Information (MSI) from the University of Michigan, a Master of Liberal Arts (MLA) from the University of Chicago, and a Bachelor of Arts (BA) from the University of Pennsylvania. Her interdisciplinary education underpins her holistic approach to user experience design and strategy, making her a leader in her field and a mentor to the next generation of UX professionals.
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4.3 course rating
195 ratings
Frequently asked questions
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