Learn a proven management theory for thriving arts organizations. Develop skills in programming, marketing, and fundraising.
Learn a proven management theory for thriving arts organizations. Develop skills in programming, marketing, and fundraising.
Discover the key to successful arts and cultural organization management with this comprehensive course led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan. Learn about the Cycle, a powerful management theory that has helped organizations in over 80 countries achieve excellence. This course teaches you how to create bold, mission-driven programming, develop effective marketing strategies, build a loyal supporter base, and generate sustainable revenue. You'll explore long-term artistic planning, institutional and programmatic marketing, family and board development, and fundraising techniques. Through case studies and practical exercises, you'll gain valuable insights applicable to various arts and cultural organizations, from performing arts to museums and beyond.
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English
پښتو, বাংলা, اردو, 2 more
What you'll learn
Understand the key principles of the Cycle management theory for arts organizations
Develop skills in long-term artistic planning for sustainable growth
Learn effective institutional and programmatic marketing strategies
Understand how to build and engage a 'family' of supporters, including board members
Master fundraising techniques specific to arts and cultural organizations
Apply the Cycle concepts to real-world scenarios through case studies
Skills you'll gain
This course includes:
344 Minutes PreRecorded video
6 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course introduces the Cycle, a comprehensive management theory for arts and cultural organizations developed by the DeVos Institute. The curriculum covers six key areas: Introduction to the Cycle, Long-Term Artistic Planning, Institutional Marketing, Programmatic Marketing, Family and Boards, and Fundraising. Students will learn how to create bold, mission-driven programming, develop effective marketing strategies, build a loyal supporter base, and generate sustainable revenue. Through a mix of video lectures, case studies, and practical exercises, participants will gain hands-on experience in applying the Cycle to various types of arts and cultural organizations. The course emphasizes the interconnectedness of artistic excellence, marketing, community engagement, and financial sustainability.
Introduction to the Cycle
Module 1 · 2 Hours to complete
Long-Term Artistic Planning
Module 2 · 2 Hours to complete
Institutional Marketing
Module 3 · 1 Hours to complete
Programmatic Marketing
Module 4 · 1 Hours to complete
Family and Boards
Module 5 · 1 Hours to complete
Fundraising and Course Summary
Module 6 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Leading Arts Management and Capacity Building Worldwide
Brett Egan leads the Institute’s team of consultants and educators, working on projects across six continents to support arts organizations and executives with strategic planning, marketing, community engagement, human resource development, and fundraising. In the U.S., he manages multiyear capacity-building initiatives funded by the Ford Foundation, collaborating with community-based organizations from Ajo, Arizona, to Miami, and overseeing a two-year partnership with Bloomberg Philanthropies to train 261 organizations in major cities. His efforts extend internationally, where he has facilitated groundbreaking training programs in countries like Ireland, Croatia, and Vietnam, partnering with local arts leaders and governments. Egan's consultancy work includes long-term strategic planning and serving as interim director for various clients. Notably, he was the Interim CEO of the Royal Opera House Muscat, leading the institution through its inaugural season, which featured renowned performers and achieved 92% average attendance. With experience as Executive Director of Shen Wei Dance Arts and various other cultural organizations, Egan co-authored The Cycle: A Practical Approach to Managing Arts Organizations and frequently speaks at conferences on audience engagement and the influence of new media in arts management. A magna cum laude graduate of Harvard University with a degree in Cultural and Performance Theory, he holds the Antarctic Service Medal and a Princess Grace Fellowship. Egan is a trained actor and theater director and is passionate about classical piano. He lives in Washington, D.C., with his wife, Joan.
Visionary Leader in Arts Management
Michael M. Kaiser directs the DeVos Institute's training and consulting programs globally. From January 2001 to August 2014, he served as President of the John F. Kennedy Center for the Performing Arts in Washington, D.C., where he significantly enhanced educational and artistic programming, oversaw major renovations of the theaters, and pioneered arts management training. He founded the Kennedy Center Arts Management Institute, which became the DeVos Institute of Arts Management in 2010, earning him the title of President Emeritus in 2014. Previously, Kaiser was Executive Director of the Royal Opera House in the UK, where he eliminated a historic deficit and completed a £214 million redevelopment. He also held leadership roles at American Ballet Theatre and Alvin Ailey American Dance Theater Foundation, where he successfully erased deficits and expanded programs. A graduate of the MIT Sloan School of Management and Brandeis University, Kaiser has received numerous accolades for his contributions to the arts, including the Dance Magazine Award, the Order of the Polar Star from the King of Sweden, and honorary doctorates from Georgetown University and the University of Missouri-Kansas City. He has also lectured on arts administration at NYU and the University of the Witwatersrand.
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4.8 course rating
667 ratings
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