Fundamentals of Marketing Strategy
Master essential marketing concepts and strategies, from environment analysis to STP model implementation. Perfect for business professionals.
Master essential marketing concepts and strategies, from environment analysis to STP model implementation. Perfect for business professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business and Marketing Strategies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(151 ratings)
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What you'll learn
Conduct comprehensive marketing environment audits
Analyze micro and macro marketing environments
Apply SWOT analysis and Porter's Five Forces model
Develop effective segmentation, targeting, and positioning strategies
Implement marketing strategies in competitive business environments
Skills you'll gain
This course includes:
0.2 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course provides a comprehensive introduction to marketing strategy fundamentals. Students learn to analyze macro and micro marketing environments, conduct marketing audits, and implement effective marketing strategies. The curriculum covers essential frameworks like SWOT analysis, Porter's Five Forces, and the STP (Segmentation, Targeting, Positioning) model. Through interactive discussions and case studies, learners develop practical skills in marketing strategy development and implementation.
The marketing environment audit
Module 1 · 5 Hours to complete
Conducting audits of the macro- and micro-marketing environments for an organisation
Module 2 · 6 Hours to complete
Implementation of an effective marketing strategy
Module 3 · 4 Hours to complete
Fee Structure
Instructor
Expert in Marketing Strategy
Dominic Appiah is a distinguished instructor at the University of London, specializing in the fundamentals of marketing strategy. With a focus on interactive learning, Appiah engages students in discussions and hands-on projects that explore key marketing models and concepts essential for formulating effective marketing strategies. His teaching emphasizes the dynamic nature of the marketing environment and equips learners with the skills to conduct macro and micro-marketing audits.Through his course "Fundamentals of Marketing Strategy," part of the Business and Marketing Strategies Specialization on Coursera, Appiah provides learners with practical insights into designing and implementing competitive marketing strategies. With a focus on research, application, and collaboration, he ensures students gain a robust understanding of contemporary marketing challenges and opportunities.
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4.4 course rating
151 ratings
Frequently asked questions
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