Dominic Appiah

Dominic Appiah is a distinguished instructor at the University of London, specializing in the fundamentals of marketing strategy. With a focus on interactive learning, Appiah engages students in discussions and hands-on projects that explore key marketing models and concepts essential for formulating effective marketing strategies. His teaching emphasizes the dynamic nature of the marketing environment and equips learners with the skills to conduct macro and micro-marketing audits.Through his course "Fundamentals of Marketing Strategy," part of the Business and Marketing Strategies Specialization on Coursera, Appiah provides learners with practical insights into designing and implementing competitive marketing strategies. With a focus on research, application, and collaboration, he ensures students gain a robust understanding of contemporary marketing challenges and opportunities.