Sustainable Innovation for Subsistence Markets
Learn bottom-up approaches to understand and design solutions for billions living in poverty in global subsistence marketplaces.
Learn bottom-up approaches to understand and design solutions for billions living in poverty in global subsistence marketplaces.
Explore subsistence marketplaces and design business solutions for billions living in poverty. Gain insights through bottom-up understanding, virtual immersion, and extensive research. Learn to view the world from subsistence consumers' perspective, design innovative solutions, and develop enterprise plans. Apply the bottom-up approach in various contexts, balancing business performance with social impact. Ideal for those interested in sustainable innovation, social entrepreneurship, and global development.
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What you'll learn
Develop an understanding of subsistence marketplaces
Design solutions for subsistence marketplaces
Develop enterprise plans to implement solutions for subsistence marketplaces
Apply the bottom-up approach for subsistence marketplaces and other contexts
Gain insights into consumer behavior and marketplace interactions in poverty contexts
Understand environmental challenges in subsistence marketplaces
Skills you'll gain
This course includes:
2.75 Hours PreRecorded video
17 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course offers a comprehensive exploration of subsistence marketplaces, focusing on understanding and designing business solutions for the billions of people living in poverty globally. Using a unique bottom-up approach, learners gain insights through virtual immersion experiences, case studies, and extensive research. The curriculum covers key aspects such as consumer behavior in subsistence contexts, marketplace interactions, environmental issues, and sustainable product design. Participants learn to develop enterprise plans that balance business performance with social impact. The course emphasizes practical application, with projects focused on identifying specific needs in subsistence marketplaces and designing innovative solutions.
Course Orientation
Module 1 · 2 Hours to complete
Introduction to Subsistence Marketplaces and Bottom-Up Immersion
Module 2 · 9 Hours to complete
Bottom-Up Immersion and Emersion
Module 3 · 7 Hours to complete
Bottom-Up Design
Module 4 · 8 Hours to complete
Bottom-Up Enterprise
Module 5 · 8 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Professor Emeritus at the University of Illinois specializing in subsistence marketplaces and sustainable business innovation.
Madhu Viswanathan is a Professor Emeritus of Business Administration at the University of Illinois Urbana-Champaign. He specializes in the study of subsistence marketplaces and sustainable business practices. His academic work focuses on how businesses can innovate and operate effectively in resource-constrained environments, particularly in developing economies. Professor Viswanathan teaches courses such as "Subsistence Marketplaces," "Sustainable Business Enterprises," and "Sustainable Innovation for Subsistence Marketplaces," aiming to equip students with the knowledge to address challenges faced by underserved communities.
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4.1 course rating
121 ratings
Frequently asked questions
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