Madhu Viswanathan

Madhu Viswanathan is a Professor Emeritus of Business Administration at the University of Illinois Urbana-Champaign. He specializes in the study of subsistence marketplaces and sustainable business practices. His academic work focuses on how businesses can innovate and operate effectively in resource-constrained environments, particularly in developing economies. Professor Viswanathan teaches courses such as "Subsistence Marketplaces," "Sustainable Business Enterprises," and "Sustainable Innovation for Subsistence Marketplaces," aiming to equip students with the knowledge to address challenges faced by underserved communities.