Sustainable Business Enterprises
Learn to develop sustainable business strategies addressing environmental challenges and market opportunities in the global economy.
Learn to develop sustainable business strategies addressing environmental challenges and market opportunities in the global economy.
Explore current challenges and opportunities in environmental sustainability for businesses. Covers sustainable consumption, market research, product design, value chains, and communications. Learn to apply bottom-up approaches to sustainable business enterprise, focusing on immersion, emersion, and design. Gain insights into global business challenges, particularly poverty and environment. Develop skills to design solutions and create enterprise plans for sustainable business initiatives.
4.3
(138 ratings)
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What you'll learn
Understand the importance of sustainability for business
Analyze consumer behavior, market research, product design, value chains and communications using the sustainability lens in business
Design solutions and develop enterprise plans for sustainable business initiatives
Apply the bottom-up approach for sustainable business initiatives in varied contexts
Conduct market research for sustainable products and services
Develop strategies for sustainable value chains and communications
Skills you'll gain
This course includes:
4.6 Hours PreRecorded video
20 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides a comprehensive exploration of sustainable business practices, focusing on environmental sustainability and its relevance to business operations. It covers key topics such as sustainable consumption, market research for sustainable product design, sustainable value chains, and effective communication strategies. The curriculum emphasizes a bottom-up approach to sustainable business enterprise, teaching students how to immerse themselves in markets, design solutions, and develop enterprise plans. Through a series of modules and projects, learners gain practical experience in addressing real-world sustainability challenges in both emerging and advanced economies. The course also provides insights into global business challenges, particularly focusing on the intersection of poverty and environmental issues.
Course Orientation
Module 1 · 1 Hours to complete
Sustainability and Consumption
Module 2 · 3 Hours to complete
Sustainable Product Design and Market Research
Module 3 · 5 Hours to complete
Sustainable Value Chains and Communications
Module 4 · 4 Hours to complete
BOTTOM-UP ENTERPRISE
Module 5 · 5 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Professor Emeritus at the University of Illinois specializing in subsistence marketplaces and sustainable business innovation.
Madhu Viswanathan is a Professor Emeritus of Business Administration at the University of Illinois Urbana-Champaign. He specializes in the study of subsistence marketplaces and sustainable business practices. His academic work focuses on how businesses can innovate and operate effectively in resource-constrained environments, particularly in developing economies. Professor Viswanathan teaches courses such as "Subsistence Marketplaces," "Sustainable Business Enterprises," and "Sustainable Innovation for Subsistence Marketplaces," aiming to equip students with the knowledge to address challenges faced by underserved communities.
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4.3 course rating
138 ratings
Frequently asked questions
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