Introduction to Digital Marketing
Master essential digital marketing strategies, from SEO and social media to content marketing and reputation management.
Master essential digital marketing strategies, from SEO and social media to content marketing and reputation management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Write effective SEO keywords for better search visibility
Create engaging social media content using the 80/20 rule
Manage online reputation and customer reviews
Develop compelling digital storytelling strategies
Implement search engine marketing techniques
Optimize content for digital platforms
Skills you'll gain
This course includes:
1.23 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course provides a panoramic view of digital marketing strategies and technologies. Students learn key aspects of search engine marketing (SEM), including SEO and PPC, social media marketing with focus on two-way communication, online reputation management, and content marketing through storytelling. The course emphasizes practical applications, teaching students how to create engaging content, manage online reviews, and develop effective digital marketing strategies for competitive markets.
Search Engine Marketing - Can Customers Find You?
Module 1 · 2 Hours to complete
Social Media - Two-Way Communication with Customers
Module 2 · 2 Hours to complete
Reputation Management - You Are Who Your Customers Think You Are
Module 3 · 1 Hours to complete
Content Marketing - Storytelling is the Key to Great Content
Module 4 · 2 Hours to complete
Fee Structure
Instructor
UCI Division of Continuing Education Instructor
Steve Fritzenkotter is a seasoned Internet marketing professional and educator, currently serving as an instructor at the University of California, Irvine's Division of Continuing Education. As the managing partner of an Internet marketing firm, Steve specializes in helping small to mid-sized businesses enhance their online presence and achieve measurable results through targeted digital strategies. With an MBA focused on marketing, Steve has combined his extensive real-world experience with his passion for teaching, developing and delivering courses in post-secondary education since 2005.In his course Introduction to Digital Marketing, Steve provides students with a comprehensive foundation in the tools, techniques, and strategies essential for effective online marketing. The course covers key topics such as search engine optimization (SEO), social media marketing, email campaigns, and digital advertising, equipping students with the skills needed to successfully navigate the ever-evolving digital landscape.Steve's expertise in digital marketing, coupled with his recognition as the Distinguished Instructor of the Year at UC Irvine Division of Continuing Education in 2017, reflects his commitment to high-quality education and his ability to make complex marketing concepts accessible and actionable. Through his courses, Steve prepares students to meet the growing demand for digital marketing expertise in today's competitive business world.
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4.7 course rating
139 ratings
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