Steve Fritzenkotter

Steve Fritzenkotter is a seasoned Internet marketing professional and educator, currently serving as an instructor at the University of California, Irvine's Division of Continuing Education. As the managing partner of an Internet marketing firm, Steve specializes in helping small to mid-sized businesses enhance their online presence and achieve measurable results through targeted digital strategies. With an MBA focused on marketing, Steve has combined his extensive real-world experience with his passion for teaching, developing and delivering courses in post-secondary education since 2005.In his course Introduction to Digital Marketing, Steve provides students with a comprehensive foundation in the tools, techniques, and strategies essential for effective online marketing. The course covers key topics such as search engine optimization (SEO), social media marketing, email campaigns, and digital advertising, equipping students with the skills needed to successfully navigate the ever-evolving digital landscape.Steve's expertise in digital marketing, coupled with his recognition as the Distinguished Instructor of the Year at UC Irvine Division of Continuing Education in 2017, reflects his commitment to high-quality education and his ability to make complex marketing concepts accessible and actionable. Through his courses, Steve prepares students to meet the growing demand for digital marketing expertise in today's competitive business world.