The Strategy of Content Marketing
Master content marketing strategies to acquire and retain customers. Learn to develop, implement, and measure effective content campaigns.
Master content marketing strategies to acquire and retain customers. Learn to develop, implement, and measure effective content campaigns.
Learn core content marketing strategies to acquire and retain customers profitably. Develop and implement a content marketing strategy, analyze its effectiveness, write compelling copy, and build your professional brand through strategic content creation.
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What you'll learn
Develop and implement a content marketing strategy
Analyze and measure the effectiveness of content marketing
Write compelling copy using strategic frameworks
Build your professional brand through content marketing
Understand the content marketing ecosystem and its components
Create buyer personas and map customer journeys
Skills you'll gain
This course includes:
20 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course, a partnership between Copyblogger and UC Davis, offers a comprehensive introduction to content marketing strategy. Students will learn how to develop, organize, and implement effective content marketing campaigns. The curriculum covers the content marketing ecosystem, strategic frameworks like the 7A Framework, buyer journey mapping, types of strategic content, and content management. Participants will gain practical skills in writing compelling copy, building a professional brand, and measuring content effectiveness. The course emphasizes real-world application through assignments and discussions.
The Content Marketing Ecosystem
Module 1 · 2 Hours to complete
The Strategic Context (The 7A Framework)
Module 2 · 5 Hours to complete
Mapping the Journey: Crafting a Content Marketing Strategy
Module 3 · 4 Hours to complete
The Strategic Types of Content
Module 4 · 6 Hours to complete
Managing Your Content
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Chief Content Officer at UC Davis and Expert in Content Marketing Strategy
Sonia Simone is the Chief Content Officer at the University of California, Davis, and a founding partner of Copyblogger Media (now Rainmaker Digital). With a rich background in traditional marketing across startups and established corporations, she has developed a marketing course for small businesses called The Remarkable Marketing Blueprint. Sonia has been involved in social media since 1989 and emphasizes that effective marketing encompasses everything a company communicates to its customers. She teaches the course The Strategy of Content Marketing, focusing on building strong relationships with audiences.
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4.5 course rating
4,652 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.