Master essential business concepts and frameworks in this comprehensive introduction to modern business principles.
Master essential business concepts and frameworks in this comprehensive introduction to modern business principles.
This foundational course provides a thorough introduction to key business concepts, terminology, and frameworks. Students learn to analyze business components, understand competitive dynamics, and develop strategic decision-making skills. The curriculum covers value propositions, business modeling, industry competition, disruption theory, and financial literacy. From core business functions to strategic analysis, this course equips learners with practical tools for understanding and navigating the business world.
4.7
(26 ratings)
1,03,119 already enrolled
Instructors:
English
English
What you'll learn
Analyze and break down business components and activities
Understand industry disruption and competitive dynamics
Develop basic financial statement literacy
Master business function integration and management
Apply strategic frameworks for decision-making
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This comprehensive course introduces fundamental business concepts and frameworks. Students learn to analyze business components, understand market dynamics, and develop strategic thinking skills. The curriculum covers essential topics including value propositions, business modeling, competitive analysis, disruption theory, and financial statement literacy. Special emphasis is placed on understanding how different business functions integrate and work together within an organization.
Fee Structure
Instructor

4 Courses
A Dynamic Leader in Business Education and Legal Expertise
Elicia Salzberg serves as Senior Associate Dean of Students at UBC Sauder School of Business, where she combines her legal expertise with innovative educational leadership. After completing both her Bachelor of Commerce and Juris Doctor (JD) at the University of British Columbia, she began her career as a corporate lawyer at a national law firm, working with diverse clients from startups to international corporations. In her current role, she champions hands-on learning approaches that develop independent thinkers capable of dealing with ambiguity in the business world. Her teaching philosophy emphasizes practical frameworks over memorization, particularly evident in her work with the Community Business Project and other experiential learning initiatives. As a full-time lecturer in the Law, Communications, and General Business group, she focuses on helping students develop critical communication and decision-making skills, which she calls the "killer apps" for career success. Her expertise in corporate law, particularly in areas of funding, strategic transactions, and private market capital raising, directly informs her teaching practice, where she prepares students to navigate the complexities of modern business challenges. Through her leadership, she continues to shape UBC Sauder's approach to business education, emphasizing the transition from knowledge-based learning to wisdom-based understanding in an increasingly AI-driven world.
Testimonials
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4.7 course rating
26 ratings
Frequently asked questions
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