Measurement and Analysis
Learn digital marketing analytics with SEO, web analytics, social media metrics, and A/B testing. Perfect for aspiring Digital Marketing Analysts.
Learn digital marketing analytics with SEO, web analytics, social media metrics, and A/B testing. Perfect for aspiring Digital Marketing Analysts.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(23 ratings)
2,741 already enrolled
Instructors:
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What you'll learn
Set up SEO objectives and perform keyword research
Define web analytics and associated KPIs
Master Google Analytics Platform setup and dashboard creation
Apply the RACE Planning Framework for social media marketing
Implement A/B testing and campaign performance analysis
Skills you'll gain
This course includes:
4.3 Hours PreRecorded video
23 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts. Students learn search engine marketing (SEM), search engine optimization (SEO), web analytics tools, social media platforms analytics, and A/B testing. The curriculum covers Google Analytics implementation, social media strategy development, and campaign performance reporting, preparing learners for roles in digital marketing analysis.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
Module 1 · 5 Hours to complete
Web Analytics and Tools
Module 2 · 12 Hours to complete
Social Media Platforms, Analytics and Monitoring Tools
Module 3 · 4 Hours to complete
A/B Testing & Campaign Performance Reporting
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Accomplished Clinical Instructor in Traditional Chinese Medicine
Mr. Yung Tat To is a registered Chinese Medicine Practitioner and a part-time instructor at The Chinese University of Hong Kong's Institute of Integrative Medicine. With years of experience in the field, he has dedicated himself to teaching various Traditional Chinese Medicine (TCM) bachelor courses, focusing on essential subjects such as the Fundamental Theories of TCM, Clinical Chinese Materia Medica, and Chinese Medicinal Formulae. In addition to his educational contributions, Mr. Yung is actively engaged in clinical research, participating in trials that explore acupuncture treatments for gallstone disease and internal medicine approaches for irritable bowel syndrome (IBS). His dual commitment to teaching and research not only enhances the academic environment but also advances the practice and understanding of Chinese medicine, making him a valuable asset to both students and the broader medical community.
Testimonials
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4.6 course rating
23 ratings
Frequently asked questions
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