Campaign Performance Reporting, Visualization, & Improvement
Master data visualization, market strategies, ROI assessment, and campaign analysis for digital marketing success. Ideal for aspiring analysts.
Master data visualization, market strategies, ROI assessment, and campaign analysis for digital marketing success. Ideal for aspiring analysts.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(14 ratings)
1,806 already enrolled
Instructors:
English
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What you'll learn
Describe data storytelling value and visualization best practices
Identify and leverage popular visualization tools
Apply ANSOFF Matrix for market strategy selection
Assess and optimize campaign ROI
Implement multi-touch attribution models
Skills you'll gain
This course includes:
3.5 Hours PreRecorded video
32 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
The Campaign Performance Reporting, Visualization, and Improvement course explores measuring, reporting, and enhancing campaign performance. Students learn data storytelling, visualization tools, market channel strategies, ROI assessment, and multi-touch attribution. The curriculum covers creating effective dashboards, applying the ANSOFF Matrix for market strategy, and implementing campaign performance analysis techniques.
Data Visualization and Tools
Module 1 · 6 Hours to complete
Data-driven Market Strategies
Module 2 · 4 Hours to complete
Assessing & Optimizing ROI
Module 3 · 4 Hours to complete
Campaign Performance Improvement
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Accomplished Clinical Instructor in Traditional Chinese Medicine
Mr. Yung Tat To is a registered Chinese Medicine Practitioner and a part-time instructor at The Chinese University of Hong Kong's Institute of Integrative Medicine. With years of experience in the field, he has dedicated himself to teaching various Traditional Chinese Medicine (TCM) bachelor courses, focusing on essential subjects such as the Fundamental Theories of TCM, Clinical Chinese Materia Medica, and Chinese Medicinal Formulae. In addition to his educational contributions, Mr. Yung is actively engaged in clinical research, participating in trials that explore acupuncture treatments for gallstone disease and internal medicine approaches for irritable bowel syndrome (IBS). His dual commitment to teaching and research not only enhances the academic environment but also advances the practice and understanding of Chinese medicine, making him a valuable asset to both students and the broader medical community.
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4.6 course rating
14 ratings
Frequently asked questions
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