Advanced Tools for Digital Marketing Analytics
Master cutting-edge digital marketing tools including AI, predictive analytics, and automation for enhanced campaign performance.
Master cutting-edge digital marketing tools including AI, predictive analytics, and automation for enhanced campaign performance.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(25 ratings)
1,871 already enrolled
Instructors:
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What you'll learn
Master marketing automation and scaling strategies
Implement predictive analytics for campaign optimization
Leverage video and mobile marketing trends
Apply AI and NLP in digital marketing campaigns
Navigate ethical considerations in AI-driven marketing
Skills you'll gain
This course includes:
3.8 Hours PreRecorded video
27 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
The Advanced Tools for Digital Marketing Analytics course explores cutting-edge technologies transforming digital marketing. Students learn marketing automation, predictive analytics, video and mobile marketing trends, and AI/NLP applications. The curriculum covers scalability strategies, data analysis techniques, and ethical considerations while preparing learners for digital marketing analyst roles through portfolio development and career guidance.
Marketing Automation and Scaling Strategies
Module 1 · 5 Hours to complete
Predictive Analytics & Algorithms
Module 2 · 3 Hours to complete
Video & Mobile Marketing Trends
Module 3 · 5 Hours to complete
Artificial Intelligence (AI), Natural Language Processing (NLP) & Ethics
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Accomplished Clinical Instructor in Traditional Chinese Medicine
Mr. Yung Tat To is a registered Chinese Medicine Practitioner and a part-time instructor at The Chinese University of Hong Kong's Institute of Integrative Medicine. With years of experience in the field, he has dedicated himself to teaching various Traditional Chinese Medicine (TCM) bachelor courses, focusing on essential subjects such as the Fundamental Theories of TCM, Clinical Chinese Materia Medica, and Chinese Medicinal Formulae. In addition to his educational contributions, Mr. Yung is actively engaged in clinical research, participating in trials that explore acupuncture treatments for gallstone disease and internal medicine approaches for irritable bowel syndrome (IBS). His dual commitment to teaching and research not only enhances the academic environment but also advances the practice and understanding of Chinese medicine, making him a valuable asset to both students and the broader medical community.
Testimonials
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4.7 course rating
25 ratings
Frequently asked questions
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