Analysis and Interpretation of Data
Master data analysis techniques from preparation to interpretation, covering quantitative and qualitative approaches for market research professionals.
Master data analysis techniques from preparation to interpretation, covering quantitative and qualitative approaches for market research professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Familiarize with data analysis and interpretation techniques
Master qualitative and quantitative data analysis approaches
Learn statistical methods for investigating relationships
Apply digital analytics in market research
Conduct experiments and observational studies
Perform content analysis and interpret results
Skills you'll gain
This course includes:
1 Hours PreRecorded video
27 quizzes, 1 assignment
Access on Mobile, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on data analysis and interpretation in market research, covering both quantitative and qualitative approaches. Students learn data preparation, scale consistency, and various statistical methods including Pearson correlation, multiple regression, and factor analysis. The course also explores experimental design, observational studies, content analysis, and digital analytics, with practical applications in brand analysis, audience research, and ROI measurement.
Week 1
Module 1 · 4 Hours to complete
Week 2
Module 2 · 5 Hours to complete
Week 3
Module 3 · 5 Hours to complete
Week 4
Module 4 · 6 Hours to complete
Fee Structure
Instructors
Expert in Entrepreneurship and Innovation
Dr. Athanasia Lampraki is an expert in Entrepreneurship and Innovation, holding a PhD in Strategy and Innovation from the University of Bath, UK. Her research emphasizes the management and economics of science, contributing significantly to the fields of organizational learning, employee mobility, and knowledge transfer. Dr. Lampraki has presented her work at various international conferences, including the prestigious Academy of Management Conference, where scholars gather to discuss contemporary issues in management and organizations.
Expert in SME Internationalization and Entrepreneurship
Dr. Evangelia Katsikea holds a PhD from Cardiff Business School in the UK, with research interests primarily focused on SME internationalization, entrepreneurship, technology management, and firm performance. Her scholarly work has been published in several prestigious international journals, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research. Dr. Katsikea has also presented her research at various international conferences organized by prominent organizations such as the American Marketing Association and the Academy of International Business.
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Frequently asked questions
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