Expert in SME Internationalization and Entrepreneurship
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Dr. Evangelia Katsikea holds a PhD from Cardiff Business School in the UK, with research interests primarily focused on SME internationalization, entrepreneurship, technology management, and firm performance. Her scholarly work has been published in several prestigious international journals, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research. Dr. Katsikea has also presented her research at various international conferences organized by prominent organizations such as the American Marketing Association and the Academy of International Business.