Master Hotel Digital Marketing Strategy
Learn to create effective digital marketing and social media strategies for hotels. Perfect for hospitality professionals seeking to boost online presence.
Learn to create effective digital marketing and social media strategies for hotels. Perfect for hospitality professionals seeking to boost online presence.
This comprehensive course teaches digital marketing and social media strategies specifically for the hotel industry. Through four detailed modules, participants learn to enhance hotel online presence, manage reputation, create engaging content, and measure performance. The curriculum covers essential topics including SEO, social media marketing, content creation, and analytics. Whether you're a hotel manager, marketer, or entrepreneur, this course provides practical tools and techniques for successful digital marketing in hospitality.
3.4
(14 ratings)
1,666 already enrolled
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What you'll learn
Define fundamentals of hotel digital marketing and social media
Identify key platforms relevant to hotel industry
Develop effective online presence and brand identity
Analyze and measure marketing campaign success
Master social media content creation strategies
Implement SEO techniques for better visibility
Skills you'll gain
This course includes:
328 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive introduction to digital marketing and social media strategies for the hotel industry. The curriculum covers fundamental aspects including website optimization, SEO, social media marketing, and online reputation management. Through practical modules, participants learn to create effective digital marketing campaigns, manage online presence, and measure performance using analytics. Special emphasis is placed on content creation, storytelling, and leveraging various social media platforms to enhance hotel visibility and engagement.
Fundamentals of Hotel Digital Marketing
Module 1 · 2 Hours to complete
Online Reputation Management and Guest Reviews
Module 2 · 1 Hours to complete
Leveraging Social Media Platforms
Module 3 · 2 Hours to complete
Measuring and Optimizing Social Media Performance
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Digital Marketing Strategist and Entrepreneurship Expert
João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.
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3.4 course rating
14 ratings
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