João Freitas

João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.