Strategic Brand Management
Master the art and science of building, managing, and sustaining powerful brands in today's competitive market.
Master the art and science of building, managing, and sustaining powerful brands in today's competitive market.
This comprehensive course provides a deep dive into strategic brand management principles and practices. Led by experienced faculty from S.P. Jain Institute of Management and Research, students learn essential frameworks for brand planning, execution, and value creation. The curriculum covers critical aspects of branding including identity development, positioning, portfolio management, and brand metrics. Through practical examples and case studies, learners develop skills to create and maintain strong brands that drive business success.
Instructors:
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What you'll learn
Build strong brand identities and positioning
Develop effective brand architecture
Create integrated brand experiences
Manage brand portfolios strategically
Implement brand valuation techniques
Design brand monitoring systems
Skills you'll gain
This course includes:
7.7 Hours PreRecorded video
25 assignments
Access on Mobile, Desktop, Tablet
FullTime access
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There are 6 modules in this course
This course provides a thorough understanding of strategic brand management through six comprehensive modules. Students learn about brand creation, differentiation, portfolio management, and brand experience design. The curriculum covers essential topics from brand identity development to performance metrics, with emphasis on practical application through real-world examples and case studies. Special focus is given to managing brands across their lifecycle and creating sustainable brand value.
Brands and Branding
Module 1 · 7 Hours to complete
Building Brand Differentiation
Module 2 · 5 Hours to complete
Brand Portfolio and Architecture
Module 3 · 5 Hours to complete
Integrated Brand Experience
Module 4 · 5 Hours to complete
Managing Brands Over the Lifecycle
Module 5 · 5 Hours to complete
Brands: Monitoring, Control and Metrics
Module 6 · 5 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Brand Strategy Expert and Consumer Behavior Scholar
Dr. Ashita Aggarwal serves as Professor of Marketing and Chairperson-PGDM at SP Jain Institute of Management & Research (SPJIMR), bringing over two decades of experience in brand management and consumer behavior research. Her academic credentials include a Ph.D. in Management focusing on Branding and Communication, an Executive Program in Branding from Kellogg School of Management, and she is currently pursuing a DBA from Indian School of Business. As a gold medalist MBA graduate, she has established herself as a leading authority in consumer brand relationships and marketing communications. Her research portfolio includes significant publications on brand equity, customer experience management, and digital brand building, with her cases being widely used by business schools globally. She has earned recognition through the "Best Marketing Professor" award from Dewang Mehta Business School Awards and multiple case writing awards. Her expertise extends to international teaching at institutions like State University of New York and Hamburg University, while also serving as a consultant for startups, NGOs, and educational institutions in brand building and consumer insights.
Brand Management Expert and Marketing Education Innovator
Professor Janakiraman Moorthy serves as a distinguished faculty member specializing in Strategic Brand Management and Marketing Strategy. Through his Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," he provides comprehensive insights into brand building, positioning, and management strategies. His teaching approach combines theoretical frameworks with practical applications, helping professionals understand the complexities of modern brand management. His expertise spans various aspects of strategic marketing, including brand equity development, consumer behavior analysis, and digital brand positioning. His courses on Coursera demonstrate his ability to make complex brand management concepts accessible to a global audience, drawing from his extensive experience in both academic and practical brand management. His teaching methodology emphasizes real-world applications and case studies, enabling students to develop practical skills in brand strategy and management.
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Frequently asked questions
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