Janakiraman Moorthy
Brand Management Expert and Marketing Education Innovator
Associated with :
S.P. Jain Institute of Management and ResearchTotal Students
445
Total Students
445
About
Professor Janakiraman Moorthy serves as a distinguished faculty member specializing in Strategic Brand Management and Marketing Strategy. Through his Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," he provides comprehensive insights into brand building, positioning, and management strategies. His teaching approach combines theoretical frameworks with practical applications, helping professionals understand the complexities of modern brand management. His expertise spans various aspects of strategic marketing, including brand equity development, consumer behavior analysis, and digital brand positioning. His courses on Coursera demonstrate his ability to make complex brand management concepts accessible to a global audience, drawing from his extensive experience in both academic and practical brand management. His teaching methodology emphasizes real-world applications and case studies, enabling students to develop practical skills in brand strategy and management.