Digital Marketing Analytics
Master digital marketing analytics through Google Analytics, KPIs, and campaign optimization. Perfect for beginners in digital marketing.
Master digital marketing analytics through Google Analytics, KPIs, and campaign optimization. Perfect for beginners in digital marketing.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Machine Learning for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Create and implement effective digital marketing plans
Analyze consumer journey and website performance
Master Google Analytics for marketing insights
Optimize display advertising campaigns
Understand and utilize various digital marketing channels
Implement search engine optimization strategies
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
35 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 12 modules in this course
This comprehensive digital marketing analytics course is designed for beginners looking to master the fundamentals of digital marketing measurement and analysis. The curriculum covers essential digital marketing platforms, consumer journey analysis, and key performance indicators (KPIs). Students learn to use Google Analytics, understand digital advertising platforms, and create effective marketing strategies. The course emphasizes practical applications through real-world examples and hands-on experience with analytics tools.
Getting Started Digital Marketing Channels
Module 1 · 1 Hours to complete
Process of Planning a Digital Marketing Program
Module 2 · 1 Hours to complete
Weekly Summative Assessment: Digital Marketing Channels and Process of Planning a Digital Marketing Program
Module 3 · 1 Hours to complete
The World of Display Advertising
Module 4 · 1 Hours to complete
Social Media Channels and Programmatic Advertising
Module 5 · 1 Hours to complete
Weekly Summative Assessment: The World of Display Advertising, Social Media Channels, and Programmatic Advertising
Module 6 · 1 Hours to complete
Search Engine Advertising
Module 7 · 1 Hours to complete
Search Engine Optimization
Module 8 · 1 Hours to complete
Weekly Summative Assessment: Search Engine Advertising and Search Engine Optimization
Module 9 · 1 Hours to complete
Digital Analytics and the Impact Matrix
Module 10 · 1 Hours to complete
Emerging Technologies in Digital Marketing
Module 11 · 1 Hours to complete
Weekly Summative Assessment: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing
Module 12 · 1 Hours to complete
Fee Structure
Instructor
Expert in Experiential Marketing and Tourism at Jindal Global Business School.
Dr. Janardan Krishna Yadav is an Associate Professor of Marketing at Jindal Global Business School, where he previously served as a visiting assistant professor at NIT Calicut, teaching customer relationship management. His research interests encompass experiential marketing, services, and tourism. Dr. Yadav has a strong academic background, having received a University Gold Medal for his Master in Tourism Administration (MTA) and being awarded the UGC-JRF in Tourism Administration & Management. He also holds an International Diploma in Tourism from IATA in Montreal and a Master of Science in Industrial Chemistry. As a Fellow of IIM-Kozhikode, his thesis focused on memorable tourism experiences and their behavioral outcomes. His research has been presented at international conferences across several countries and has resulted in publications with reputable publishers like Sage International and Nova Publications USA. Additionally, he serves as a scientific committee member of the European Institute for Research and Development (EIRD). Dr. Yadav's teaching interests include Digital Marketing, Social Media Marketing, Digital Business Models, Consumer Behaviour, Tourism & Hospitality, and Services Marketing.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.