Dr. Janardan Krishna Yadav

Dr. Janardan Krishna Yadav is an Associate Professor of Marketing at Jindal Global Business School, where he previously served as a visiting assistant professor at NIT Calicut, teaching customer relationship management. His research interests encompass experiential marketing, services, and tourism. Dr. Yadav has a strong academic background, having received a University Gold Medal for his Master in Tourism Administration (MTA) and being awarded the UGC-JRF in Tourism Administration & Management. He also holds an International Diploma in Tourism from IATA in Montreal and a Master of Science in Industrial Chemistry. As a Fellow of IIM-Kozhikode, his thesis focused on memorable tourism experiences and their behavioral outcomes. His research has been presented at international conferences across several countries and has resulted in publications with reputable publishers like Sage International and Nova Publications USA. Additionally, he serves as a scientific committee member of the European Institute for Research and Development (EIRD). Dr. Yadav's teaching interests include Digital Marketing, Social Media Marketing, Digital Business Models, Consumer Behaviour, Tourism & Hospitality, and Services Marketing.