Leadership Through Marketing
Learn how to leverage marketing analytics and customer insights to drive organizational growth in the digital age.
Learn how to leverage marketing analytics and customer insights to drive organizational growth in the digital age.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Organizational Leadership Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Create value for empowered digital consumers
Develop customer-focused organizational cultures
Lead with analytics and data science insights
Implement effective marketing strategies
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
1 quiz, 3 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course teaches leaders how to leverage marketing insights and analytics to drive organizational success. Students learn to identify opportunities in the digital age, develop customer-focused strategies, and use data science for effective decision-making. The curriculum covers key topics including brand evolution, corporate culture change, analytics-driven leadership, and causal analysis frameworks.
Leading Strategy with a Customer Perspective with Gregory Carpenter
Module 1 · 2 Hours to complete
Creating a truly customer-focused culture to unleash growth
Module 2 · 1 Hours to complete
Leadership's Role in Analytics with Florian Zettelmeyer
Module 3 · 1 Hours to complete
A Working Knowledge of Data Science with Florian Zettelmeyer
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Expert in Marketing and Data Analytics at Northwestern University's Kellogg School of Management.
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University, where he also founded and directs the Program on Data Analytics, a key initiative focused on big data. Before his current role, he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California, Berkeley. Zettelmeyer began his career in consulting at McKinsey & Company in Germany before pursuing his Ph.D. His research specializes in evaluating the impact of information technology and big data on firms, particularly in the auto industry, where he has studied customer information's effects on purchasing behavior and promotional effectiveness. He teaches the MBA elective "Customer Analytics" at Kellogg and has received numerous teaching awards, including being named "Outstanding Professor of the Year" by Kellogg MBA students. Zettelmeyer is also a Research Associate at the National Bureau of Economic Research (NBER) and holds degrees from the University of Karlsruhe (Germany), University of Warwick (UK), and Massachusetts Institute of Technology.
Expert in Marketing Strategy and Competitive Advantage at Northwestern University's Kellogg School of Management.
Gregory Carpenter is a prominent scholar focused on how firms create competitive advantage through marketing strategy. His award-winning research culminated in his recent book, Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014), which explores how companies can enhance customer focus to regain competitive advantage and achieve renewed success. He also co-edited the Handbook of Marketing Strategy (Edward Elgar, 2012).
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4.6 course rating
452 ratings
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