Florian Zettelmeyer

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University, where he also founded and directs the Program on Data Analytics, a key initiative focused on big data. Before his current role, he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California, Berkeley. Zettelmeyer began his career in consulting at McKinsey & Company in Germany before pursuing his Ph.D. His research specializes in evaluating the impact of information technology and big data on firms, particularly in the auto industry, where he has studied customer information's effects on purchasing behavior and promotional effectiveness. He teaches the MBA elective "Customer Analytics" at Kellogg and has received numerous teaching awards, including being named "Outstanding Professor of the Year" by Kellogg MBA students. Zettelmeyer is also a Research Associate at the National Bureau of Economic Research (NBER) and holds degrees from the University of Karlsruhe (Germany), University of Warwick (UK), and Massachusetts Institute of Technology.