i4i: The Carlson-Polizzotto Method
Learn to create impactful value propositions. Master customer-centric innovation techniques from industry experts.
Learn to create impactful value propositions. Master customer-centric innovation techniques from industry experts.
This course, led by tech industry giants Curtis Carlson and Len Polizzotto, introduces the Carlson-Polizzotto Method of Value Creation. Students learn to identify customer needs, develop powerful value propositions, and iterate based on feedback. The course showcases real-world applications across tech, startup, education, and marketing sectors. Participants gain practical skills in critical thinking, problem-solving, and innovation, essential for entrepreneurship and business strategy. The method, responsible for innovations like Siri and HDTV, is taught through a combination of expert insights and case studies, providing a framework for creating impactful value propositions applicable to various industries.
4.9
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What you'll learn
Understand the importance of identifying and addressing customer needs
Develop skills to create powerful and effective value propositions
Learn to identify and utilize key insights for business innovation
Master the concept of iteration and continuous feedback in innovation
Understand the Three C's of value creation: Context, Challenges, Criteria
Develop critical thinking and problem-solving skills for business strategy
Skills you'll gain
This course includes:
76 Minutes PreRecorded video
3 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course offers a unique approach to value creation and innovation, based on the Carlson-Polizzotto Method. It is structured as a single module that covers three main sections: understanding customer needs, using key insights to create successful value propositions, and leveraging iteration and continuous feedback. The course features 19 video lessons, including insights from Curtis Carlson and Len Polizzotto, renowned for their contributions to innovations like Siri and HDTV. Participants follow the journey of entrepreneurs applying the value creation practice to their work across different industries. Key topics include defining innovation, the concept of "fail fast vs. learn fast," the Three C's of value creation, building effective teams, and understanding the value hierarchy. The course emphasizes practical application through three peer-reviewed assignments, allowing students to reflect on key insights and apply the learned concepts to their own projects or business ideas.
Value Creation
Module 1 · 3 Hours to complete
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Instructors
A Pioneer in Value Creation and Innovation
Dr. Curtis R. Carlson is the founder and CEO of Practice of Innovation, LLC, recognized for his pioneering work in value creation best practices and advocacy for innovation, education, and economic development. He served on President Obama’s National Advisory Council on Innovation and Entrepreneurship and was the President and CEO of SRI International from 1998 to 2014, where he successfully transformed the organization from a long-term decline into a global model for high-value innovation, resulting in breakthroughs such as robotic surgery, HDTV, and Siri on the Apple iPhone. His teams received two Emmy Awards for outstanding technical achievement for their work in optimizing satellite broadcast image quality and developing HDTV. Carlson has also played a significant role in founding over two dozen companies and co-authored the acclaimed book Innovation: The Five Disciplines for Creating What Customers Want with William Wilmot, which outlines the value creation practices that drove SRI's transformation.
Executive in Residence
Len Polizzotto is widely recognized for his uniquely successful business development abilities. A centerpiece has been the study, application, and teaching of innovation best practices, where he has made many contributions, including the “Three Cs” for helping identify new business opportunities and “Value Factor Analysis” for maximizing the value of new products.
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4.9 course rating
35 ratings
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